Segment CDP
Patterns
Analytics.js Browser Integration
Client-side tracking with Analytics.js. Include track, identify, page, and group calls. Anonymous ID persists until identify merges with user.
Server-Side Tracking with Node.js
High-performance server-side tracking using @segment/analytics-node. Non-blocking with internal batching. Essential for backend events, webhooks, and sensitive data.
Tracking Plan Design
Design event schemas using Object + Action naming convention. Define required properties, types, and validation rules. Connect to Protocols for enforcement.
Anti-Patterns
❌ Dynamic Event Names
❌ Tracking Properties as Events
❌ Missing Identify Before Track
⚠️ Sharp Edges
| Issue | Severity | Solution | |-------|----------|----------| | Issue | medium | See docs | | Issue | high | See docs | | Issue | medium | See docs | | Issue | high | See docs | | Issue | low | See docs | | Issue | medium | See docs | | Issue | medium | See docs | | Issue | high | See docs |