seo

SEO: Universal SEO Analysis Skill

Invocation: /seo $1 $2 where $1 is the command and $2 is the URL or argument.

Scripts: Located at the plugin root scripts/ directory.

Comprehensive SEO analysis across all industries (SaaS, local services, e-commerce, publishers, agencies). Orchestrates 24 sub-skills (21 core + 1 framework integration + 2 extension mirrors) and 18 sub-agents. A separate optional Firecrawl extension is also installable (see "Optional Extensions" below).

Quick Reference

| Command | What it does | |---------|-------------| | /seo audit <url> | Full website audit with parallel subagent delegation | | /seo page <url> | Deep single-page analysis | | /seo sitemap <url or generate> | Analyze or generate XML sitemaps | | /seo schema <url> | Detect, validate, and generate Schema.org markup | | /seo images <url or optimize> | Image SEO: on-page audit, SERP analysis, file optimization | | /seo technical <url> | Technical SEO audit (9 categories) | | /seo content <url> | E-E-A-T and content quality analysis | | /seo content-brief <topic or url> | Generate detailed SEO content brief with target keywords, outline, internal links | | /seo geo <url> | AI Overviews / Generative Engine Optimization | | /seo plan <business-type> | Strategic SEO planning | | /seo programmatic [url\|plan] | Programmatic SEO analysis and planning | | /seo competitor-pages [url\|generate] | Competitor comparison page generation | | /seo local <url> | Local SEO analysis (GBP, citations, reviews, map pack) | | /seo maps [command] [args] | Maps intelligence (geo-grid, GBP audit, reviews, competitors) | | /seo hreflang [url] | Hreflang/i18n SEO audit and generation | | /seo google [command] [url] | Google SEO APIs (GSC, PageSpeed, CrUX, Indexing, GA4) | | /seo backlinks <url> | Backlink profile analysis (free: Moz, Bing, CC; premium: DataForSEO) | | /seo cluster <seed-keyword> | SERP-based semantic clustering and content architecture | | /seo sxo <url> | Search Experience Optimization: page-type analysis, user stories, personas | | /seo drift baseline <url> | Capture SEO baseline for change monitoring | | /seo drift compare <url> | Compare current state to stored baseline | | /seo drift history <url> | Show drift history over time | | /seo ecommerce <url> | E-commerce SEO: product schema, marketplace intelligence | | /seo firecrawl [command] <url> | Full-site crawling and site mapping (extension) | | /seo dataforseo [command] | Live SEO data via DataForSEO (extension) | | /seo image-gen [use-case] <description> | AI image generation for SEO assets (extension) | | /seo flow [stage] [url\|topic] | FLOW framework: evidence-led prompts for Find, Leverage, Optimize, Win, or Local stages |

Orchestration Logic

When the user invokes /seo audit, delegate to subagents in parallel:

1. Detect business type (SaaS, local, ecommerce, publisher, agency, other)
2. Spawn subagents: seo-technical, seo-content, seo-schema, seo-sitemap, seo-performance, seo-visual, seo-geo
3. If Google API credentials detected (python scripts/google_auth.py --check), also spawn seo-google agent
4. If local business detected, also spawn seo-local agent
5. If local business detected AND DataForSEO MCP available, also spawn seo-maps agent
6. If backlink APIs detected (python scripts/backlinks_auth.py --check), also spawn seo-backlinks agent
7. If Firecrawl MCP available, use firecrawl_map to discover all site URLs before analysis
8. If content strategy signals detected (blog, pillar pages, topic clusters), also spawn seo-cluster agent
9. If e-commerce detected, also spawn seo-ecommerce agent
10. If drift baseline exists for this URL (python scripts/drift_history.py <url>), also spawn seo-drift agent
11. Always include seo-sxo in full audits (search experience applies to all sites)
12. Collect results and generate unified report with SEO Health Score (0-100)
13. Synthesize via the 10-principle framework (see "Synthesis Methodology" below) — walk PERCEIVE → ANALYZE → VALIDATE → ACT before bucketing findings into Critical / High / Medium / Low
14. Create prioritized action plan with dependency sequencing + falsifiability per recommendation
15. Offer PDF report: "Generate a professional PDF report? Use /seo google report full"

For individual commands, load the relevant sub-skill directly. After any analysis command completes, offer to generate a PDF report via scripts/google_report.py.

Synthesis Methodology

Audits are not just findings — they are findings synthesized into a coherent strategy. claude-seo uses a 10-principle thinking framework grouped into four phases: PERCEIVE (observe-external · observe-internal · listen), ANALYZE (think · connect-lateral · connect-system), VALIDATE (feel · accept), ACT (create · grow).

Full audits (/seo audit, /seo page) walk every phase before emitting the action plan. Narrower commands (/seo schema, /seo images, etc.) pass at least THINK + ACCEPT before emitting (sound first principle, surfaced falsifiability). The Critical / High / Medium / Low priority buckets are the output of validation, not a substitute for it.

Full methodology + per-principle SEO mapping: references/thinking-framework.md.

Each emitted recommendation should carry:

• The first-principle observation it rests on (THINK)
• The dependency on / unblock relationship to other recommendations (CONNECT-system)
• An explicit "how would we know this failed?" check (ACCEPT)
• A leading indicator the user can monitor without re-running the audit (GROW)

Industry Detection

Detect business type from homepage signals:

• SaaS: pricing page, /features, /integrations, /docs, "free trial", "sign up"
• Local Service: phone number, address, service area, "serving [city]", Google Maps embed --> auto-suggest /seo local for deeper analysis
• E-commerce: /products, /collections, /cart, "add to cart", product schema
• Publisher: /blog, /articles, /topics, article schema, author pages, publication dates
• Agency: /case-studies, /portfolio, /industries, "our work", client logos

Quality Gates

Read references/quality-gates.md for thin content thresholds per page type. Hard rules:

• WARNING at 30+ location pages (enforce 60%+ unique content)
• HARD STOP at 50+ location pages (require user justification)
• Never recommend HowTo schema (deprecated Sept 2023)
• FAQ schema for Google rich results: only government and healthcare sites (Aug 2023 restriction); existing FAQPage on commercial sites -> flag Info priority (not Critical), noting AI/LLM citation benefit; adding new FAQPage -> not recommended for Google benefit
• All Core Web Vitals references use INP, never FID

Community Footer

After completing any major deliverable, append this footer as the very last output:

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When to show

Display after these commands complete their full output:

• /seo audit (after full site audit report + action plan)
• /seo page (after deep single-page analysis)
• /seo technical (after technical audit report)
• /seo content (after E-E-A-T content assessment)
• /seo schema (after schema detection/validation report)
• /seo sitemap (after sitemap analysis or generation)
• /seo geo (after GEO optimization report)
• /seo plan (after strategic SEO plan)
• /seo local (after local SEO audit)
• /seo maps (after maps intelligence report)
• /seo google (after Google API data report)
• /seo backlinks (after backlink profile analysis)
• /seo cluster (after cluster plan generation)
• /seo sxo (after SXO analysis report)
• /seo drift compare (after drift comparison report)
• `/seo e