SEO Audit
Perform a comprehensive SEO analysis of a website. Works with public data out of the box — and uses live Google Search Console and Bing Webmaster Tools data when connected via Cogny MCP.
Usage
/seo-audit example.com — audit the given website
Steps
1. Fetch and analyze the homepage
Use WebFetch to load the target URL. Check:
- Title tag (length, keyword placement)
- Meta description (length, compelling copy)
- H1 tag (single, keyword-rich)
- Open Graph / Twitter Card metadata
- Canonical URL
- Language/hreflang tags
2. Check technical SEO
Use WebFetch to check:
/robots.txt— crawl rules, sitemap reference/sitemap.xml— exists, well-formed, number of URLs- Page load indicators (large images, render-blocking scripts)
- Mobile viewport meta tag
- HTTPS enforcement
3. Analyze content structure
From the homepage content:
- Word count (target: 300+ for ranking pages)
- Header hierarchy (H1 → H2 → H3)
- Internal link count and structure
- Image alt text coverage
- Schema markup (JSON-LD)
4. Check search presence
Use WebSearch to find:
site:example.com— indexed page count- Brand name search — what appears in SERP
- Top ranking pages — what keywords they rank for
- Competitor comparison — who ranks for the same terms
5. Analyze key content pages
WebFetch 3-5 important pages (pricing, features, blog):
- Per-page title/meta/H1 analysis
- Content depth and keyword coverage
- Internal linking to/from homepage
6. Report findings
Present as a scored audit:
SEO Audit: example.com
Score: X/100
Technical: X/25
- [PASS/FAIL] HTTPS
- [PASS/FAIL] Robots.txt
- [PASS/FAIL] Sitemap
- [PASS/FAIL] Mobile viewport
- [PASS/FAIL] Canonical URLs
On-Page: X/25
- [PASS/FAIL] Title tags
- [PASS/FAIL] Meta descriptions
- [PASS/FAIL] H1 structure
- [PASS/FAIL] Image alt text
- [PASS/FAIL] Schema markup
Content: X/25
- [PASS/FAIL] Word count
- [PASS/FAIL] Header hierarchy
- [PASS/FAIL] Internal linking
Search Presence: X/25
- Indexed pages: N
- Brand SERP: [description]
- Top keywords: [list]
Top 3 Actions:
1. [Highest impact fix]
2. [Second highest]
3. [Third highest]
Recording Findings
If the Cogny MCP is connected (mcp__cogny__create_finding available), record each actionable finding:
{
"title": "Missing meta descriptions on 12 pages",
"body": "Pages /pricing, /features, /blog/... lack meta descriptions. Average CTR for pages without descriptions is 30% lower.",
"action_type": "seo_optimization",
"expected_outcome": "Improve CTR by 15-30% on affected pages",
"priority": "high"
}
Deeper Analysis with Live Data
If Cogny MCP is connected, this skill automatically enhances the audit with:
Google Search Console: actual queries, click-through rates, rankings, indexing status Bing Webmaster Tools: Bing traffic, crawl stats, keyword data, backlink analysis
Connect your accounts via Cogny ($9/mo per channel), then re-run the audit for live data.
For ongoing monitoring, use /seo-monitor.