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signal-scanner

Detect buying signals across TAM companies and watchlist personas. Three-phase architecture: (1) free diff-based signals from existing data (headcount growth, tech stack changes, funding rounds), (2) Apify-powered signals (job postings, LinkedIn content analysis, profile changes), and (3) post-processing with dedup, scoring, and lead status updates. Writes signals to Supabase signals table for dow

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Signal Scanner

Scheduled scanner that detects buying signals on TAM companies and watchlist personas, writes them to the signals table, and sets up downstream activation.

When to Use

  • After TAM Builder has populated companies and personas
  • As a recurring scan (daily/weekly) to detect timing-based outreach triggers
  • When you need to move from static lists to intent-driven outreach

Prerequisites

  • SUPABASE_URL + SUPABASE_SERVICE_ROLE_KEY in .env
  • APIFY_TOKEN in .env (for Phase 2 signals)
  • ANTHROPIC_API_KEY in .env (optional, for LLM content analysis)
  • TAM companies populated via tam-builder
  • Watchlist personas created for Tier 1-2 companies

Signal Types

| Priority | Signal | Level | Source | Cost | |----------|--------|-------|--------|------| | P0 | Headcount growth (>10% in 90d) | Company | Data diffs | Free | | P0 | Tech stack changes | Company | Data diffs | Free | | P0 | Funding round | Company | Data diffs | Free | | P0 | Job posting for relevant roles | Company | Apify linkedin-job-search | ~$0.001/job | | P1 | Leadership job change | Person | Apify linkedin-profile-scraper | ~$3/1k | | P1 | LinkedIn content analysis | Person | Apify linkedin-profile-posts + LLM | ~$2/1k + LLM | | P1 | LinkedIn profile updates | Person | Apify linkedin-profile-scraper | ~$3/1k | | P2 | New C-suite hire | Company | Derived from person scans | Free |

Config Format

See configs/example.json for full schema. Key sections:

  • client_name — which client's TAM to scan
  • signals.* — enable/disable each signal type with thresholds
  • scan_scope — filter by tier, status, lead_status

Database Write Policy

CRITICAL: Never write signals or update lead statuses without explicit user approval.

The signal scanner writes to multiple tables: signals (insert), enrichment_log (insert), companies (patch snapshots), and people (patch lead_status). These writes affect downstream outreach decisions — bad signals lead to bad outreach timing.

Required flow:

  1. Always run --dry-run first to detect signals without writing to the database
  2. Present the dry-run results to the user: signal count, types, top signals, affected companies/people
  3. Get explicit user approval before running without --dry-run
  4. Only then run the actual scan that writes to the database

Why this matters:

  • Signals drive outreach timing — incorrect signals trigger premature outreach
  • lead_status changes from monitoring to signal_detected are hard to undo across many records
  • Snapshot updates affect future signal diffs — bad snapshots cascade into future scans
  • Enrichment log entries track Apify credit spend

The agent must NEVER pass --yes on a first run. The --yes flag is only for pre-approved scheduled scans where the user has already validated the signal detection logic.

Usage

# Dry run first (ALWAYS DO THIS) — detect signals without writing to DB
python skills/capabilities/signal-scanner/scripts/signal_scanner.py \
  --config skills/capabilities/signal-scanner/configs/my-client.json --dry-run

# Full scan (only after user reviews dry-run results and approves)
python skills/capabilities/signal-scanner/scripts/signal_scanner.py \
  --config skills/capabilities/signal-scanner/configs/my-client.json

# Test mode (5 companies max)
python skills/capabilities/signal-scanner/scripts/signal_scanner.py \
  --config configs/example.json --test --dry-run

# Free signals only (skip Apify)
# Set all Apify signals to enabled: false in config

Flags

| Flag | Effect | |------|--------| | --config PATH | Path to config JSON (required) | | --test | Limit to 5 companies, 3 people | | --yes | Auto-confirm Apify cost prompts. Only use for pre-approved scheduled scans. | | --dry-run | Detect signals but don't write to DB. Always run this first. | | --max-runs N | Override Apify run limit (default 50) |

Output

Signals table writes

Each signal includes: client_name, company_id, person_id, signal_level (company or person), signal_type, signal_source, strength, signal_data (JSON), activation_score, detected_at, acted_on, run_id.

Other database writes

  • Person lead_status updated to signal_detected when activation_score >= threshold
  • Company metadata._signal_snapshot updated for next diff cycle
  • Person raw_data._signal_snapshot updated for next diff cycle
  • enrichment_log entries with tool='apify', action='search' or 'enrich', plus credits_used

Console output

  • Summary stats printed to stdout

Activation Score

activation_score = strength * recency_multiplier * account_fit

Recency:   <24h = 1.5, 1-3d = 1.2, 3-7d = 1.0, 1-2w = 0.8, 2-4w = 0.5
Account:   Tier 1 = 1.3, Tier 2 = 1.0, Tier 3 = 0.7

Connects To

  • Upstream: tam-builder (provides companies + people)
  • Downstream: cold-email-outreach (acts on signals)

File Structure

signal-scanner/
├── SKILL.md
├── configs/
│   └── example.json
└── scripts/
    └── signal_scanner.py
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