Social Media Strategy
Platform-specific organic social strategy, calendars, and community building.
Install
git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/social-media-strategy ~/.claude/skills/Platform Strategy Matrix
| Platform | Best Audience | Content Style | Post Frequency | Key Metric | |----------|--------------|--------------|----------------|------------| | LinkedIn | B2B, professionals, recruiters | Thought leadership, case studies, industry insights | 3-5x/week | Engagement rate | | Twitter/X | Tech, media, real-time conversations | Hot takes, threads, commentary, launches | 1-3x/day | Impressions, replies | | Instagram | DTC, lifestyle, visual brands | Reels, carousels, Stories, aesthetic | 3-5x/week + daily Stories | Reach, saves | | TikTok | Gen Z/Millennial, entertainment-first | Short-form video, trends, behind-scenes | 1-3x/day | Views, shares | | YouTube | Long-form education, tutorials | Tutorials, vlogs, podcasts, reviews | 1-2x/week | Watch time, subscribers | | Threads | Text-first, early adopter | Conversational, casual, community | 3-5x/week | Engagement |
Content Pillar Framework
40/25/25/10 Rule
| Pillar | % of Content | Examples | |--------|-------------|---------| | Educational | 40% | How-tos, tutorials, tips, frameworks, guides | | Thought Leadership | 25% | Opinions, predictions, industry analysis, hot takes | | Social Proof | 25% | Case studies, testimonials, results, behind-the-scenes | | Promotional | 10% | Product launches, offers, CTAs, announcements |
Platform-Specific Best Practices
- Personal profiles outperform company pages 5-10x
- First 2 lines are the hook (before "see more")
- Carousels (PDF documents) get highest reach
- Comment on 10-15 posts before/after publishing for algorithm boost
- Polls get reach but low quality engagement
- Best times: Tue-Thu 8-10am
Twitter/X
- Threads outperform single tweets for depth
- First tweet must stand alone as a hook
- Quote tweets with added value > plain retweets
- Engage in replies to build visibility
- Trending hashtags only if genuinely relevant
- Best times: Mon-Fri 9am-12pm
- Reels get 2-3x the reach of static posts
- Carousels get highest saves and shares
- Stories for daily engagement and polls
- Use 3-5 hashtags (down from the old 30)
- Collab posts for cross-audience growth
- Best times: Tue-Fri 11am-1pm
Content Calendar Template
# [Month] Content Calendar
## Monthly Theme: [Theme]
## Goals: [Metric targets]
| Week | Mon | Tue | Wed | Thu | Fri |
|------|-----|-----|-----|-----|-----|
| W1 | LI: [Topic] | TW: [Topic] | IG: [Topic] | LI: [Topic] | — |
| W2 | LI: [Topic] | TW: [Topic] | IG: [Topic] | LI: [Topic] | TW: [Topic] |
## Repurposing Flow
Blog post (Mon) → LinkedIn carousel (Tue) → Twitter thread (Wed) → IG Reel (Thu)Engagement Tactics
- Comment-first strategy — engage with 10-15 accounts in your niche before posting
- Reply to every comment within first 2 hours (algorithm signal)
- Ask questions — posts ending with questions get 2x comments
- Tag and mention — give credit, tag people you reference
- DM engagement — thoughtful DMs to new followers builds community
- User-generated content — reshare and credit customer/community content
Metrics and KPIs
| Metric | What It Measures | Good Benchmark | |--------|-----------------|----------------| | Engagement rate | Interactions / reach | >3% (LinkedIn), >1% (Instagram) | | Reach | Unique viewers | Growing month-over-month | | Impressions | Total views | 5-10x follower count | | Follower growth | Net new followers | 2-5% monthly growth | | Click-through rate | Link clicks / impressions | >1% | | Saves/bookmarks | Content value signal | Growing trend | | Share rate | Shares / reach | >1% = viral potential | | Reply rate | Comments / impressions | >0.5% |
Integration with Other Skills
- content-creator — Brand voice and content frameworks for social
- content-pipeline — Social distribution as the final pipeline stage
- copywriting-frameworks — Apply PAS/AIDA to social copy
- content-workflow — Plan and schedule social content