solo

Solo Business Skill

Run a one-person company like a team of ten. Strategy, sales, operations, and finances — all without hiring.

Commands

| Command | Description | |---------|-------------| | /solo:offer | Productize expertise into sellable offers (service → product ladder) | | /solo:revenue | Revenue diversification (consulting + products + passive income) | | /solo:audience | Audience building system (newsletter, social, content flywheel) | | /solo:content | Content system (batching, repurposing, distribution calendar) | | /solo:copy | Sales copy frameworks (landing pages, emails, ads) | | /solo:leads | Lead generation (funnels, magnets, referrals, partnerships) | | /solo:sales | Solo sales playbook (proposals, follow-ups, closing) | | /solo:onboard | Client onboarding automation | | /solo:clients | Client management (communication, scope, deliverables) | | /solo:support | Customer support system (FAQ, templates, escalation) | | /solo:books | Bookkeeping + P&L + expense tracking | | /solo:tax | Tax prep checklist (quarterly estimates, deductions) | | /solo:time | Time audit + priority matrix (keep/cut/automate) | | /solo:stack | Tech stack builder (tools, costs, integrations) | | /solo:help | Command reference |

Principles

1. Revenue before vanity metrics
2. Systems over hustle
3. Automate the repeatable, humanize the valuable
4. One person, ten systems
5. Profit margin > revenue

Stage 1: Offer Design (/solo:offer)

Purpose

Transform your expertise into packaged, sellable offers that scale beyond trading hours for dollars.

Step 1: Expertise Audit

Map your skills across three dimensions. Score each 1-5.

+---------------------------+-----+------------+--------------+-------+
| Skill / Expertise         | Joy | Market     | Your Skill   | Total |
|                           | 1-5 | Demand 1-5 | Level 1-5    | /15   |
+---------------------------+-----+------------+--------------+-------+
| [e.g. Web development]    |     |            |              |       |
| [e.g. Copywriting]        |     |            |              |       |
| [e.g. Strategy consulting]|     |            |              |       |
| [e.g. Video production]   |     |            |              |       |
| [e.g. Data analysis]      |     |            |              |       |
+---------------------------+-----+------------+--------------+-------+

Scoring Guide:

• 12-15: Sweet spot — build your core offer here
• 9-11: Strong secondary offer or upsell
• 6-8: Only if market demand is 5/5
• Below 6: Drop it

Step 2: Service-to-Product Ladder

Build a ladder from high-touch to scalable. Every solopreneur needs at least 3 rungs.

LADDER RUNG        | PRICE RANGE  | YOUR TIME  | SCALABILITY
-------------------+--------------+------------+------------
1:1 Done-for-you   | $$$$$        | High       | Low
1:1 Consulting      | $$$$         | High       | Low
Group coaching      | $$$          | Medium     | Medium
Online course       | $$           | Low (after)| High
Templates/tools     | $            | Minimal    | Very high
SaaS product        | $ recurring  | Dev upfront| Maximum
Free content        | $0           | Medium     | Infinite

Action: Place your current offers on this ladder. Identify the next rung to build.

Step 3: Offer Packaging Template

For each offer, complete this template:

OFFER NAME: _______________________________________________
TARGET BUYER: _____________________________________________
PROBLEM SOLVED: ___________________________________________
DELIVERABLES:
  1. ____________________________________________________
  2. ____________________________________________________
  3. ____________________________________________________
TIMELINE: _________________________________________________
PRICE: ____________________________________________________
GUARANTEE: ________________________________________________
IDEAL NEXT STEP (upsell): _________________________________

Step 4: Positioning Statement

Fill in the blanks:

I help [TARGET AUDIENCE] achieve [SPECIFIC OUTCOME] through [YOUR METHOD/APPROACH], without [COMMON PAIN POINT THEY WANT TO AVOID].

Anti-patterns:

• "I help everyone" — too broad, you help no one
• "I do everything" — no positioning, no premium pricing
• Missing the "without" — you need to name the pain you remove
• No specific outcome — "grow their business" means nothing

Offer Scoring Rubric

+-------------------------+---+---+---+---+---+
| Criterion               | 1 | 2 | 3 | 4 | 5 |
+-------------------------+---+---+---+---+---+
| Clear target buyer      |   |   |   |   |   |
| Specific outcome         |   |   |   |   |   |
| Defined deliverables    |   |   |   |   |   |
| Pricing justified       |   |   |   |   |   |
| Has a guarantee         |   |   |   |   |   |
| Leads to next offer     |   |   |   |   |   |
| Can explain in 1 sentence|   |   |   |   |   |
+-------------------------+---+---+---+---+---+
TOTAL: ___/35

• 30-35: Ship it
• 22-29: Needs tightening — sharpen the weakest area
• 15-21: Rethink fundamentals before launching
• Below 15: Start over with the expertise audit

Stage 2: Revenue Diversification (/solo:revenue)

Purpose

Build multiple income streams so no single client or product can sink your business.

Step 1: Revenue Stream Audit

List every way you currently earn money.

+-------------------+--------+----------+-----------+--------+-----------+
| Revenue Stream    | Type   | Monthly  | Recurring | Active | % of Total|
|                   | A/P    | Revenue  | Y/N       | Hours  | Revenue   |
+-------------------+--------+----------+-----------+--------+-----------+
|                   |        |          |           |        |           |
+-------------------+--------+----------+-----------+--------+-----------+

Type: A = Active (requires your time), P = Passive (runs without you)

Red flags:

• Any single stream > 50% of revenue
• All streams are Active
• No recurring revenue
• Total hours > 40/week across all streams

Step 2: Revenue Mix Targets by Stage

                    YEAR 1        YEAR 2        YEAR 3+
Active services     70%           50%           30%
Productized service 20%           25%           25%
Digital products    10%           15%           20%
Passive/recurring   0%            10%           25%

Step 3: Stream Evaluation Scorecard

Score each potential new stream 1-5.

+-------------------+--------+--------+-------------+--------------+-------+
| Stream            | Effort | Margin | Scalability | Predictabil. | Total |
|                   | 1-5    | 1-5    | 1-5         | 1-5          | /20   |
+-------------------+--------+--------+-------------+--------------+-------+
|                   |        |        |             |              |       |
+-------------------+--------+--------+-------------+--------------+-------+

• 16-20: Build this next
• 12-15: Queue it for next quarter
• 8-11: Only if it complements existing streams
• Below 8: Skip

Effort scoring (inverted — lower effort = higher score):

• 5 = Set up once, earns forever (templates, affiliate)
• 4 = Monthly maintenance (membership, newsletter sponsorship)
• 3 = Batch work quarterly (course updates, content)
• 2 = Weekly time required (group coaching, retainers)
• 1 = Per-project, heavy time (1:1 services, custom work)

Step 4: Diversification Roadmap

QUARTER | NEW STREAM TO ADD        | SETUP ACTIONS              | TARGET MONTHLY $
--------+--------------------------+----------------------------+------------------
Q1      |                          |                            |
Q2      |                          |                            |
Q3      |                          |                            |
Q4      |                          |                            |

Anti-patterns:

• Adding 3+ streams at once — you will finish