sop-product-launch

SOP: Product Launch Workflow

Complete end-to-end product launch process using multi-agent coordination.

Timeline: 10 Weeks

Phases:

1. Research & Planning (Week 1-2)
2. Product Development (Week 3-6)
3. Marketing & Sales Prep (Week 5-8)
4. Launch Execution (Week 9)
5. Post-Launch Monitoring (Week 10+)

Phase 1: Research & Planning (Week 1-2)

Week 1: Market Research

Sequential Workflow:

// Step 1: Market Analysis
await Task("Market Researcher", `
Conduct comprehensive market analysis:
- Target market size and demographics
- Competitor analysis (features, pricing, positioning)
- Market trends and opportunities
- Customer pain points and needs

Store findings in memory: market-research/product-launch-2024/analysis
`, "researcher");

// Step 2: Retrieve results and delegate to Business Analyst
const marketData = await memory_retrieve('market-research/product-launch-2024/analysis');

await Task("Business Analyst", `
Using market data: ${marketData}

Perform:
- SWOT analysis
- Business model validation
- Revenue projections
- Risk assessment

Store results: business-analysis/product-launch-2024/strategy
`, "analyst");

// Step 3: Product Strategy
await Task("Product Manager", `
Using:
- Market analysis: market-research/product-launch-2024/analysis
- Business analysis: business-analysis/product-launch-2024/strategy

Define:
- Product positioning
- Feature prioritization (MVP vs future)
- Pricing strategy
- Go-to-market strategy

Store: product-strategy/product-launch-2024/plan
`, "planner");

Deliverables:

• Market analysis report
• SWOT analysis
• Product strategy document
• Launch timeline

Phase 2: Product Development (Week 3-6)

Week 3-4: Technical Architecture & Development

Parallel Workflow (Backend + Frontend + Mobile):

// Initialize development swarm
await mcp__ruv-swarm__swarm_init({
  topology: 'mesh',
  maxAgents: 6,
  strategy: 'adaptive'
});

// Parallel agent spawning
const [backend, frontend, mobile, database, security, tester] = await Promise.all([
  Task("Backend Developer", `
Using product requirements from: product-strategy/product-launch-2024/plan

Build:
- REST API with authentication
- Database schema and migrations
- Business logic layer
- Integration with payment gateway

Store API spec: backend-dev/product-launch-2024/api-spec
Store schema: backend-dev/product-launch-2024/db-schema
`, "backend-dev"),

  Task("Frontend Developer", `
Using API spec from: backend-dev/product-launch-2024/api-spec

Build:
- React web application
- Component library
- State management (Redux/Context)
- API integration layer

Store components: frontend-dev/product-launch-2024/components
`, "coder"),

  Task("Mobile Developer", `
Using API spec from: backend-dev/product-launch-2024/api-spec

Build:
- React Native mobile app (iOS + Android)
- Native modules for device features
- Offline sync capability
- Push notifications

Store builds: mobile-dev/product-launch-2024/builds
`, "mobile-dev"),

  Task("Database Architect", `
Design optimized database:
- Schema design for scalability
- Indexing strategy
- Query optimization
- Backup and recovery plan

Store: database/product-launch-2024/architecture
`, "code-analyzer"),

  Task("Security Specialist", `
Implement security:
- Authentication (OAuth 2.0 + JWT)
- Authorization (RBAC)
- Data encryption (at rest + in transit)
- Security audit and penetration testing

Store audit: security/product-launch-2024/audit
`, "reviewer"),

  Task("QA Engineer", `
Create test suite:
- Unit tests (90%+ coverage)
- Integration tests
- E2E tests
- Performance tests
- Security tests

Store test plan: testing/product-launch-2024/plan
`, "tester")
]);

// Wait for all parallel tasks to complete
await Promise.all([backend, frontend, mobile, database, security, tester]);

Week 5-6: Integration & Testing

Sequential Workflow:

// Step 1: System Integration
await Task("System Integrator", `
Integrate all components:
- Backend API + Frontend web
- Backend API + Mobile apps
- Payment gateway integration
- Third-party services

Run integration tests
Store integration report: integration/product-launch-2024/report
`, "reviewer");

// Step 2: Performance Optimization
await Task("Performance Optimizer", `
Optimize system performance:
- API response time < 200ms
- Frontend load time < 2s
- Mobile app startup < 1s
- Database query optimization

Run benchmarks
Store metrics: performance/product-launch-2024/metrics
`, "perf-analyzer");

// Step 3: Security Audit
await Task("Security Auditor", `
Final security audit:
- Vulnerability scanning
- Penetration testing
- Compliance check (GDPR, CCPA)
- Security best practices review

Generate compliance report
Store: security/product-launch-2024/final-audit
`, "security-manager");

Deliverables:

• Production-ready application (Web + Mobile)
• API documentation
• Security audit report
• Performance benchmarks

Phase 3: Marketing & Sales Prep (Week 5-8)

Week 5-6: Marketing Campaign

Parallel Workflow:

const [campaign, content, seo] = await Promise.all([
  Task("Marketing Specialist", `
Using product strategy: product-strategy/product-launch-2024/plan

Create launch campaign:
- Multi-channel campaign (email, social, paid ads)
- Audience segmentation and targeting
- Campaign timeline and budget
- KPI tracking setup

Store campaign: marketing/product-launch-2024/campaign
`, "researcher"),  // Note: Will use marketing-specialist when rewritten

  Task("Content Creator", `
Create launch content:
- Product landing page copy
- Blog posts (3-5 pre-launch, 10+ post-launch)
- Social media content (50+ posts)
- Email sequences (welcome, onboarding, nurture)
- Video demos and tutorials

Store content: marketing/product-launch-2024/content
`, "coder"),  // Note: Will use content-specialist when created

  Task("SEO Specialist", `
Optimize for search:
- Keyword research and mapping
- On-page SEO (meta tags, headers, schema)
- Content optimization
- Link building strategy

Store SEO plan: marketing/product-launch-2024/seo
`, "code-analyzer")  // Note: Will use seo-specialist when created
]);

Week 7-8: Sales & Support Preparation

Sequential Workflow:

// Step 1: Sales Materials
await Task("Sales Operations", `
Create sales enablement:
- Product demo scripts
- Sales deck and pitch materials
- Pricing calculator and proposals
- Objection handling guide
- CRM setup and automation

Store sales kit: sales/product-launch-2024/enablement
`, "planner");  // Note: Will use sales-specialist when rewritten

// Step 2: Support Documentation
await Task("Documentation Specialist", `
Create support resources:
- User documentation (Getting Started, FAQs, Tutorials)
- API documentation
- Admin guide
- Troubleshooting guide
- Video tutorials

Store docs: docs/product-launch-2024/support
`, "api-docs");

// Step 3: Customer Support Setup
await Task("Support Operations", `
Set up support infrastructure:
- Help desk software configuration
- Support ticket workflows
- Knowledge base articles (50+)
- Support team training materials
- Escalation procedures

Store support setup: support/product-launch-2024/infrastructure
`, "planner");  // Note: Will use support-specialist when rewritten

Deliverables:

• Marketing campaign (ready to execute)
• Content library (landing page, blog, social, email)
• Sales enablement kit
• Support documentation and infrastructure

Phase 4: Launch Execution (Week 9)

Launch Week: Coordinated Execution

Sequential + Parallel:

// Day 1: Final Pre-Launch Checks
await Task("Production Validator", `
Final validation checklist:
- All tests passing (unit, integration, E2E)
- Security audit complete and passed
- Performance benchmarks met
- Monitoring and alerting active
- Backup and recovery tested
- Rollback plan ready

Generate go/no-go report
Store: validation/product-launch-2024/final-check
`, "production