Speaking and Events Skill
Overview
The Speaking and Events skill provides speaking opportunity discovery and conference management capabilities. This skill enables identification of speaking opportunities, submission management, and post-event content leverage for executive visibility programs.
Capabilities
Opportunity Discovery
- Conference and event database access
- Call for proposals (CFP) tracking
- Award submission tracking
- Panel placement coordination
- Podcast and media appearance opportunities
Speaking Submission
- Speaking submission management
- Abstract and bio preparation
- Deadline tracking
- Status monitoring
- Success rate tracking
Event Management
- Event calendar aggregation
- Webinar platform integration (ON24, Zoom Events)
- Speaker bureau coordination
- Travel and logistics coordination
- On-site support planning
Content Leverage
- Post-event content repurposing
- Presentation archiving
- Video recording management
- Social amplification
- Blog and article creation
Analytics and Optimization
- Speaking opportunity scoring
- Event ROI tracking
- Audience reach analysis
- Follow-up lead tracking
- Speaker performance assessment
Usage
Speaking Opportunity Pipeline
const speakingPipeline = {
executive: 'CEO Name',
topics: [
'AI and the Future of Work',
'Sustainable Business Innovation',
'Leadership in Digital Transformation'
],
targets: {
tier1: ['Web Summit', 'Dreamforce', 'CES', 'SXSW'],
tier2: ['Industry Conference 1', 'Industry Conference 2'],
podcasts: ['How I Built This', 'Masters of Scale'],
webinars: ['Partner webinars', 'Industry associations']
},
pipeline: [
{
event: 'Web Summit 2026',
status: 'submitted',
topic: 'AI and the Future of Work',
deadline: '2026-03-15',
format: 'keynote',
estimatedAudience: 5000
},
{
event: 'Industry Conference 2026',
status: 'accepted',
topic: 'Leadership in Digital Transformation',
date: '2026-04-20',
format: 'panel',
estimatedAudience: 800
}
],
ytd: {
submitted: 12,
accepted: 8,
completed: 5,
audienceReach: 15000
}
};Event Execution
const eventExecution = {
event: 'Industry Conference 2026',
date: '2026-04-20',
speaker: 'CEO Name',
session: {
title: 'Panel: Leadership in Digital Transformation',
format: 'panel',
duration: '45min',
moderator: 'Industry Analyst',
coPanelists: ['Competitor CEO', 'Partner CEO']
},
preparation: [
{ task: 'Messaging brief', owner: 'Comms', dueDate: '2026-04-01' },
{ task: 'Media interview prep', owner: 'Comms', dueDate: '2026-04-10' },
{ task: 'Talking points', owner: 'Comms', dueDate: '2026-04-15' },
{ task: 'Logistics confirmation', owner: 'EA', dueDate: '2026-04-18' }
],
contentLeverage: [
{ content: 'Live tweet thread', channel: 'twitter', timing: 'during' },
{ content: 'Session recap blog', channel: 'blog', timing: 'within 48h' },
{ content: 'Video clips', channel: 'linkedin', timing: 'within 1 week' },
{ content: 'Podcast interview', channel: 'industry-podcast', timing: 'post-event' }
],
outcomes: {
audienceSize: 850,
mediaInterviews: 3,
socialEngagement: 450,
followUpMeetings: 5
}
};Process Integration
This skill integrates with the following PR processes:
| Process | Integration Points | |---------|-------------------| | executive-visibility-program.js | Opportunity pipeline | | community-relations-program.js | Community events | | town-hall-event-planning.js | Internal speaking |
Best Practices
- Strategic Selection: Choose events aligned with business objectives
- Early Submission: Submit to top-tier events 6-12 months ahead
- Thorough Preparation: Provide comprehensive speaker prep
- Content Maximization: Extract maximum content value from each event
- Relationship Building: Use events for relationship development
- Track and Optimize: Measure ROI and improve targeting
Metrics and KPIs
| Metric | Description | Target | |--------|-------------|--------| | Submission Success Rate | Acceptances vs. submissions | >50% | | Tier 1 Placements | Top-tier event acceptances | 4+ per year | | Audience Reach | Total audience across events | Growing YoY | | Content Produced | Pieces from each event | 3+ per event | | Media Interviews | Interviews secured at events | 2+ per event |
Related Skills
- SK-003: Media Database (journalist meetings at events)
- SK-010: Influencer KOL Management (analyst meetings)
- SK-013: Media Training Simulation (speaker preparation)