Analyze trade-offs between competing product options using cost-benefit, opportunity cost, reversibility (one-way vs two-way doors), and second-order effects. Use when the user faces a product choice with non-trivial trade-offs, asks "what are we giving up", weighs short-term vs long-term impact, or needs to frame a decision before committing. NOT for scored prioritization of a backlog (use priori
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Trade-Off Analysis
Every product decision kills alternatives. The cost of a choice is not its price — it is the value of the best option you did not take. Teams that do not surface trade-offs build by default and are surprised when the default was wrong.
When to Use
Facing a product choice with non-trivial trade-offs
Asking "what are we giving up" by choosing X over Y
Weighing short-term vs long-term impact
Framing a decision before committing resources
Determining whether a de
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