Tripwire Funnel
Turn leads into buyers with a low-friction, low-risk first purchase. Then upsell.
Flow
Ad / Content → Opt-In → Tripwire Offer ($7–$47) → Order Bump → Upsell → Thank You| Page | Purpose | Price | |---|---|---| | Opt-In | Capture email with lead magnet | Free | | Tripwire | Irresistible low-ticket offer | $7–$47 | | Order Bump | Add-on shown on checkout | +$17–$37 | | Upsell | Core product or bundle | $97–$497 | | Downsell (optional) | Lighter version if upsell declined | $47–$197 | | Thank You | Deliver everything | — |
Tripwire Offer Criteria
- Solves one specific problem fast
- High perceived value relative to price (10x value)
- Digital delivery — no shipping friction
- Complements the core product — taste of what's to come
- Easy to say yes — removes buyer hesitation
Tripwire Ideas by Niche
| Niche | Tripwire Offer | |---|---| | Marketing | 50 Email Subject Line Templates — $17 | | Fitness | 7-Day Meal Plan + Grocery List — $9 | | SaaS | Lifetime access to one micro-tool — $27 | | Coaching | 1-Hour Recorded Masterclass — $19 | | E-Commerce | Sample pack / trial kit — $12 |
Order Bump Copy Template
✅ ADD THIS: {{BUMP_PRODUCT}} (just ${{BUMP_PRICE}} more)
Most customers add this — [one-sentence benefit].Upsell Page Structure
- Congratulations message (positive momentum)
- "Wait — your order is not complete" pattern interrupt
- Introduce the upsell with value-first framing
- One-click purchase button (no re-entering payment)
- "No thanks" link below (never hide the decline option)
Conversion Benchmarks
| Metric | Target | |---|---| | Opt-in rate | > 35% | | Opt-in → tripwire purchase | > 8% | | Order bump take rate | > 30% | | Upsell take rate | > 15% | | Avg revenue per lead | > $3.50 |
Economics Example
1,000 leads
→ 80 buy tripwire at $17 = $1,360
→ 24 add order bump at $27 = $648
→ 12 buy upsell at $197 = $2,364
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Total revenue = $4,372
Revenue per lead = $4.37
Ad cost per lead (target) = $2–3
Result: PROFITABLE from Day 1