Funnel workflow for turning user interviews into actionable product direction that the team actually acts on. Designs the research conversations using elicitation frameworks (OARS, narrative identity, values elicitation, schema detection), synthesizes findings into grounded personas (persona-definition), places them in the organizational landscape (persona-mapping), maps their journeys with touchp
Receba novas skills de Pesquisa e Web toda segunda
1 email curto, só com as skills novas de Pesquisa e Web. 4 minutos de leitura, sem spam, cancela com 1 clique.
Você confirma o email no primeiro envio. Sem spam. Cancela com 1 clique.
Ler descrição completaRecolher descrição
User Research to Product Insight
User research fails at two endpoints. At the top: interviewers ask surface questions and get stated preferences, not real motivations. At the bottom: findings become a report nobody reads instead of a narrative that moves the team. This workflow stops both.
The middle of user research (analyzing what you heard) is not usually where research fails. It's the first hour (how you asked) and the last hour (how you presented) that decide whether the research matt
[Description truncada. Veja o README completo no GitHub.]
