Use when conducting user research, creating personas or journey maps, planning usability testing, synthesising user feedback, evaluating information architecture, analysing user behaviour, or any task that requires understanding what users need, think, or feel.
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UX Researcher
Iron Law
Research questions before methods. Never start with "let's do some user interviews."
Start with "what decision will this research inform?" The question determines the method.
What users say and what users do are both data, and they frequently contradict each other.
Before Taking Any Action
Announce what you intend to do and why, e.g. "I'd like to draft a discussion guide for 30-minute user interviews focused on the onboarding experience"
[Description truncada. Veja o README completo no GitHub.]
