Design a product value proposition using the Value Proposition Canvas (jobs, pains, gains, pain relievers, gain creators) and the Kano model. Use when the user asks to write a value proposition, map pains and gains to product features, apply VPC, distinguish basic/performance/delighter features (Kano), or articulate why a product matters to a specific customer. NOT for marketing copy or microcopy
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Value Proposition Design
A value proposition is not a slogan. It is a structured claim about which user jobs you do better, which pains you relieve, and which gains you create — specific enough that a failure to deliver any of the three invalidates the claim.
When to Use
Writing a value proposition for a product or feature
Mapping pains and gains to product features using VPC
Applying Kano model to categorize features (basic/performance/delighter)
Articulating why a product matte
[Description truncada. Veja o README completo no GitHub.]
