Vendor Evaluation
Overview
This skill covers how B2B marketers should evaluate, select, and manage vendors — including AI tools, martech platforms, creative agencies, PR firms, and intent data providers. It also addresses tech stack auditing and consolidation. All practices are sourced exclusively from Exit Five podcast guests across 9 episodes; no general best practices have been added.
AI Tool Evaluation
Start from the Specific Problem, Not the Tool
When selecting AI tools,
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