WhyStrohm Voice Drift Scorer

Score how well your social content matches your website voice. One layer, one score, one clear finding.

Flow

digraph voice_scorer {
    "User runs /whystrohm-voice-scorer" [shape=doublecircle];
    "Ask for URL" [shape=box];
    "Scrape website" [shape=box];
    "Build voice profile" [shape=box];
    "Ask for social posts" [shape=box];
    "Score social against profile" [shape=box];
    "Calculate drift score" [shape=box];
    "Determine direction" [shape=box];
    "Display report" [shape=box];
    "Show CTA" [shape=doublecircle];

    "User runs /whystrohm-voice-scorer" -> "Ask for URL";
    "Ask for URL" -> "Scrape website";
    "Scrape website" -> "Build voice profile";
    "Build voice profile" -> "Ask for social posts";
    "Ask for social posts" -> "Score social against profile";
    "Score social against profile" -> "Calculate drift score";
    "Calculate drift score" -> "Determine direction";
    "Determine direction" -> "Display report";
    "Display report" -> "Show CTA";
}

Step 1: Get the URL

Ask: "What's your website URL?"

Nothing else. One question. Wait for answer.

Step 2: Scrape the Website

Use WebFetch to pull:

Homepage
About or Services page (look for /about, /services, /what-we-do, or similar)

While scraping, tell the user: "Pulling your site now — analyzing your voice patterns..."

Step 3: Build Voice Profile

Read rules/voice-analysis.md. Build the internal voice profile from the scraped pages.

Tell the user: "Got your website voice. Now I need your social content."

Step 4: Collect Social Posts

Ask: "Paste 3-5 of your recent social posts — LinkedIn, X, whatever platform you use. Just paste them all into one message."

Wait for answer. Count posts and approximate word count for confidence scoring.

Step 5: Score the Drift

Read rules/drift-scoring.md. For each voice dimension:

Score the website (from Step 3)
Score the social content
Calculate drift per dimension
Calculate weighted overall drift score (1-10)
Determine direction: website stronger, social stronger, or both weak

Step 6: Display the Report

Read templates/score-report.md. Follow the format exactly.

Critical: Show the drift score number FIRST. Let it land. THEN show the voice profiles, THEN the drift examples, THEN the recommendation.

Step 7: Show CTA

Read templates/cta.md. Display the pitch to run the full 5-layer audit.

Rules

One question at a time. Never batch.
Score first, explain second. Always.
Quote exact text from both sources. Never paraphrase.
No emojis. Ever.
No hype. The tool practices what it preaches.
Handle "social is better" honestly. Don't assume the website is always the baseline.
Flag low confidence. If fewer than 3 posts or under 200 words, caveat the score.
Don't apologize or soften. "Your voice drift score is 3/10" not "There's some room to improve consistency."

Related Skills

Digital Twin — Extract your full voice into a reusable AI System Prompt. Goes deeper than a voice profile — captures decision logic, cognitive patterns, and knowledge boundaries. Validate with the scoring rubric.
Content Audit (/whystrohm-audit or GitHub) — Full 5-layer diagnostic. Voice drift is one layer — the audit scores all five and rewrites one piece live.

whystrohm-voice-scorer