Design e Frontend

VP of Engineering advisor for engineering leaders on organizational design, productivity, quality, delivery, capacity planning, and culture. Complements cto-advisor (technical strategy) with the people-process-delivery half of the engineering leadership mandate. Use when scoring engineering org health, designing the engineering org, planning capacity, building the productivity dashboard, or prepar

Expert HR business partnership covering talent strategy, organizational development, employee relations, and people analytics. Use when building workforce plans, designing performance review cycles, resolving employee relations cases, running calibration sessions, structuring compensation philosophy, or advising leadership on organizational change.

Build, measure, and evolve company culture as operational behavior -- not wall posters. Covers mission/vision/values workshops, values-to-behaviors translation, culture code creation, culture health assessment, cultural rituals by stage, and culture debt management. Use when building company values, assessing culture health, designing rituals, creating culture codes, handling culture clashes, mana

Expert talent acquisition covering recruiting strategy, candidate sourcing, interview design, employer branding, and hiring analytics. Use when building job descriptions, designing interview scorecards, analyzing hiring funnels, drafting sourcing outreach, structuring compensation bands, or improving offer acceptance rates.

Apple Human Interface Guidelines expert for iOS, iPadOS, macOS, watchOS, tvOS, and visionOS. Covers platform-native patterns, navigation, typography, controls, gestures, accessibility, and the platform-specific conventions that make apps feel native. Use when designing or reviewing an Apple platform app, auditing for HIG compliance, picking the right native components, or validating accessibility

Strategic product leadership for scaling companies. Covers product vision, portfolio strategy, product-market fit measurement, product org design, north star metrics, investment postures, and board-level product reporting. Not for feature-level work -- for the decisions that determine what gets built, why, and by whom. Use when setting product vision, managing a product portfolio, measuring PMF, d

In-app paywall and upgrade screen optimization covering feature gate design, usage limit UX, trial expiration flows, upgrade trigger timing, save offer strategy, and ethical monetization patterns.

Frontend development skill for React, Next.js, TypeScript, and Tailwind CSS applications. Use when building React components, optimizing Next.js performance, analyzing bundle sizes, scaffolding frontend projects, implementing accessibility, or reviewing frontend code quality.

User research synthesis and communication skill for PMs, researchers, and design leads. Takes raw research artifacts (interview transcripts, survey results, observations, support tickets, win/loss notes) and produces structured insights, themed findings, and decision-ready briefs. Use when synthesizing a batch of user interviews, building a findings brief, separating signal from anecdote, or commu

Production prompt engineering frameworks for building, testing, versioning, and evaluating prompts. Covers chain-of-thought, few-shot design, system prompt architecture, prompt regression testing, and evaluation rubrics. Use when designing prompts for production systems, running A/B tests on prompts, building prompt libraries, or debugging prompt quality degradation.

Apply behavioral psychology and cognitive biases to marketing for conversion optimization, pricing strategy, copy improvement, and campaign design. Includes 70+ mental models organized by application, diagnostic frameworks for identifying behavioral barriers, and implementation guides with before/after examples. Use when applying psychology to marketing, optimizing conversions, improving pricing p

The meta-framework for how a company runs -- the connective tissue between all C-suite roles. Covers operating system selection (EOS, Scaling Up, OKR-native, hybrid), accountability charts, scorecards, meeting pulse design, issue resolution (IDS), 90-day rocks, and communication cadence. Use when setting up company operations, selecting a management framework, designing meeting rhythms, building a