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seo-competitor-gap-analysis
Compare a target domain to its top organic competitors and surface keywords the competitors rank for that the target does not, filtered by intent, volume, and difficulty. Use when the user asks for a competitor gap analysis, keyword gap, organic content gap, missing keyword opportunities, or wants to see what their competitors are ranking for that they are not.
seo-hreflang
Hreflang and international SEO audit for multi-language and multi-region sites. Validates language-region codes, return tags, x-default, canonical alignment, and conflict detection across the per-URL HTML, the SE Ranking audit, and the XML sitemap. Use when the user asks "hreflang", "international SEO", "i18n", "language targeting", "x-default", "regional sites", or "multi-language SEO".
seo-geo
URL-level Generative Engine Optimization (GEO) analysis. For a specific URL, pulls AI Overview citation data scoped to the URL's primary keywords, identifies which AIO queries cite the URL vs which don't but should, and recommends page-level changes that improve LLM citability. Distinct from `seo-ai-search-share-of-voice` (domain-level, brand vs brand) — this is one URL, deeper. Use when the user
seo-local
Local SEO audit for brick-and-mortar, service-area, and multi-location businesses. Covers Google Business Profile signals on the website, NAP consistency across page and schema, local-pack rank tracking, citation samples on Tier-1 directories, and reviews on Google / Yelp / Trustpilot. Distinct from `seo-page` (URL-level keywords, no local layer) and from `seo-schema` (which generates LocalBusines
seo-competitor-pages
Generate SEO-optimized "X vs Y" comparison and "alternatives to X" landing pages targeting comparative-intent keywords. Pulls competitor data, comparative-intent SERPs, and existing comparison pages to produce a balanced, structured page draft with feature matrix, schema, and conversion blocks. Distinct from `seo-agency-landing-page` (top-of-funnel demand-gen). Use when the user asks for "comparis
seo-ai-search-share-of-voice
Measure AI Search share of voice for a target domain versus competitors across ChatGPT, Perplexity, Gemini, Google AI Overview, and AI Mode. Pulls the AIO leaderboard, then samples prompts where each domain appears as a source or brand mention, and analyses topic clusters each brand owns. Use when the user asks for AI Search share of voice, LLM visibility tracking, AEO/GEO analysis, AI Overview co
seo-sxo
Diagnose why a page is not ranking by reading the SERP backwards. Identifies the page type Google rewards for the target keyword, scores the candidate page against that pattern from multiple persona perspectives, and recommends the page format that would win the SERP. Use when the user asks "why isn't this page ranking", "page type mismatch", "SXO", "search experience optimization", "intent mismat
seo-keyword-cluster
Build a content cluster plan from seed keywords: intent-grouped clusters, pillar+spokes architecture with H1/H2 suggestions per spoke, prioritised build order, and an internal-linking map. Plans a content tier across many articles (vs `seo-content-brief` which produces a single article from a topic; vs `seo-page` which audits one existing URL). Use when the user asks for keyword clustering, topica
seo-page
URL-level SEO intelligence — which keywords this page ranks for, traffic captured, position history, SERP context, and AI Search citation status. Produces a keep / refresh / consolidate / kill verdict for one page. Distinct from `seo-technical-audit` (which checks technical health, not keyword/traffic performance) and from `seo-content-brief` (which produces a NEW article from a topic). Use when t
seo-content-audit
E-E-A-T + CITE quality audit for an EXISTING piece of content. Scores Experience, Expertise, Authoritativeness, Trustworthiness, and citation-readiness for AI search; surfaces veto items that block publication; produces a publish / publish-with-fixes / no-publish verdict. Distinct from `seo-content-brief` (produces a NEW article from a topic) and from `seo-page` (URL-level keyword/traffic intellig
seo-schema
Detect existing JSON-LD structured data on a page, validate against Google's rich-result requirements, and generate missing schema markup (Article, Product, LocalBusiness, FAQPage, BreadcrumbList). Produces paste-ready `<script type="application/ld+json">` blocks. Use when the user asks for "schema markup", "structured data", "JSON-LD", "rich results", "schema validation", or "fix the schema on th
seo-plan
Build a phased SEO roadmap for a domain — quarter-by-quarter, tied to the site's competitive position, content gaps, technical debt, and AI Search readiness. Synthesises the outputs of multiple skills (`seo-technical-audit`, `seo-content-audit`, `seo-keyword-cluster`, `seo-competitor-gap-analysis`, `seo-ai-search-share-of-voice`) into one site-level plan with sequencing, owners, and success metric