Explore skills

Master the art of directing voice talent to deliver performances that match your brand vision, using Anne Ganguzza's storytelling approach and industry best practices. Use when: Hiring and briefing voiceover artists for a project; Giving direction during recording sessions; Writing scripts that are easy for talent to deliver; Matching voice characteristics to brand personality; Reviewing auditions

Create ridiculously good content using Ann Handley's \"Everybody Writes\" methodology—practical, reader-focused writing that serves your audience and achieves your goals. Use when: **Write blog posts** that engage and convert readers; **Create email content** that gets opened and clicked; **Craft social media posts** that stop the scroll; **Develop website copy** that speaks to your audience; **Wr

Build high-converting landing pages with proven structure, persuasive sections, and best practices. From hero to footer—every element optimized. Use when: Writing landing pages from scratch; Improving existing underperforming pages; Creating templates for repeatable page types; Structuring lead gen, sales, or product pages; Reviewing pages for conversion optimization

Create a content engine that attracts, engages, and converts using Joe Pulizzi's Epic Content Marketing methodology Use when: **Starting a content marketing program** from scratch or revamping an existing one; **Building an audience** for your brand, product, or service; **Creating a content mission statement** to align your team; **Developing an editorial calendar** and content plan; **Choosing c

Write high-converting direct response sales letters using the proven methodologies of Gary Halbert (The Boron Letters) and Dan Kennedy (The Ultimate Sales Letter)—master the art of persuasive long-form copy that turns readers into buyers. Use when: **Write a long-form sales letter** for a product or service; **Create direct mail pieces** that generate response; **Write landing page copy** in sales

Write search-optimized content that ranks on Google using proven frameworks from Ahrefs, Moz, and Google's E-E-A-T guidelines—create helpful, people-first content that satisfies both search engines and readers. Use when: **Write blog posts** optimized for search engines; **Create pillar content** for topical authority; **Optimize existing content** for better rankings; **Write product or service p

Master Donald Miller's 7-part StoryBrand framework from \"Building a StoryBrand\" (2017). Clarify your message so customers actually listen. Use when: Creating or refining website messaging; Writing brand narratives and marketing copy; Building sales scripts and pitches; Clarifying confusing product positioning; Creating marketing one-liners

Automate repetitive audio tasks with Python using PyDub for batch processing, format conversion, normalization, and content assembly. Use when: Processing large numbers of audio files consistently; Converting between audio formats at scale; Normalizing loudness across a batch of files; Assembling intros/outros automatically to episodes; Trimming silence or extracting segments programmatically

Master ACX-compliant audiobook production using Audible's technical standards and Richard Mayer's multimedia learning principles for engaging, professional audio. Use when: Producing an audiobook for Audible/ACX distribution; Creating audio versions of courses or written content; Setting up narration workflow for long-form content; Ensuring audio meets professional distribution standards; Self-pro

Master the essential audio post-production techniques—normalization, compression, EQ, and noise reduction—using the correct processing order to achieve professional-quality audio. Use when: Editing podcast episodes or video soundtracks; Cleaning up recorded voiceovers; Improving audio quality for marketing content; Preparing audio files for distribution; Troubleshooting common audio issues

Write copy that sells NOW using Dan Kennedy's \"No B.S.\" direct response marketing principles Use when: **Writing sales copy** that must generate immediate, trackable response; **Creating direct mail pieces**, sales letters, or landing pages for local businesses; **Designing marketing funnels** with clear offers at every stage; **Breaking free from \"brand advertising\"** that doesn't produce mea

Route multi-step marketing, product, or business challenges to the right sequence of ClawFu skills. Recommends which frameworks to combine, in what order, with handoff outputs between steps. Use when: planning a product launch end-to-end, combining positioning + offers + launch skills, running a customer-validation sprint, creating a content strategy pipeline, deciding which skills to chain for a