Explorar skills

Multi-platform paid advertising audit and optimization skill. Analyzes Google, Meta, YouTube, LinkedIn, TikTok, Microsoft, Apple, and Amazon Ads. 250+ checks with scoring, parallel agents, industry templates, AI creative generation, attribution and server-side tracking deep dives.

Brand DNA extractor for paid advertising. Scans a website URL to extract visual identity, tone of voice, color palette, typography, and imagery style. Outputs brand-profile.json to the current directory. Run before /ads create or /ads generate for brand-consistent creative. Triggers on: brand DNA, brand profile, extract brand, brand identity, brand colors, what is the brand voice, analyze brand, b

PPC financial calculator and modeling tool. CPA, ROAS, CPL calculations, break-even analysis, impression share opportunity sizing, budget forecasting, LTV:CAC ratio analysis, and MER (Marketing Efficiency Ratio) assessment. Requires zero API access. Works with pasted data from exports. Use when user says PPC math, ad calculator, break-even, budget forecast, ROAS calculator, CPA calculator, impress

Amazon Ads deep analysis covering Sponsored Products, Sponsored Brands (incl. Sponsored Brands Video), Sponsored Display (audiences + contextual), and basic Amazon DSP. Evaluates campaign structure, ACOS/TACOS targets, search-term harvesting, negative keyword discipline, Brand Analytics signals, day-parting, bid management, auto vs manual campaign mix, ASIN targeting, and DSP retargeting. Use when

Apple Ads (formerly Apple Search Ads) deep analysis for mobile app advertisers. Evaluates campaign structure, bid health, Custom Product Pages (CPPs), AdAttributionKit (view-through attribution 24h post-impression), MMP attribution, budget pacing, TAP coverage (Today/Search/Product Pages), Maximize Conversions bidding, and goal CPA benchmarks by country. Use when user says Apple Ads, Apple Search

Budget allocation and bidding strategy review across all ad platforms. Evaluates spend distribution, bidding strategy appropriateness, scaling readiness, and identifies campaigns to kill or scale. Uses 70/20/10 rule, 3x Kill Rule, and 20% scaling rule. Use when user says budget allocation, bidding strategy, ad spend, ROAS target, media budget, or scaling.

Meta Ads deep analysis covering Facebook, Instagram, and Threads advertising in the Andromeda + GEM + Lattice era. Evaluates 50 checks across Pixel/CAPI health, creative diversity and Entity-ID clustering risk, account structure, ASC/AAC defaults for Sales/Leads/App, and audience targeting. Includes Advantage+ assessment and creative-as-targeting scoring. Use when user says Meta Ads, Facebook Ads,

Microsoft/Bing Ads deep analysis covering search, Performance Max, Audience Network, and Copilot integration. Evaluates 24 checks with focus on Google Ads import validation, unique Microsoft features (LinkedIn audience targeting, in-market audiences), and cost advantage assessment. Use when user says Microsoft Ads, Bing Ads, Bing PPC, Bing search ads, Copilot ads, Microsoft search ads, Google impo

Campaign concept and copy brief generator for paid advertising. Reads brand-profile.json and optional audit results to produce structured campaign concepts, messaging pillars, and copy briefs. Outputs campaign-brief.md to the current directory. Run after /ads dna and before /ads generate. Triggers on: create campaign, campaign brief, ad concepts, write ad copy, campaign strategy, ad messaging, cre

Cross-platform creative quality audit covering ad copy, video, image, and format diversity across all platforms. Detects creative fatigue, evaluates platform-native compliance, scores creative diversity for Andromeda Entity-ID retrieval, and provides production priorities. Use when user says creative audit, ad creative, creative fatigue, creative diversity score, ad variation audit, ad copy, ad de

Google Ads deep analysis covering Search, Performance Max, AI Max, Display, YouTube, and Demand Gen campaigns. Evaluates 80 checks across conversion tracking, wasted spend, account structure, keywords, ads, and settings. Includes AI Max (search-term-matching, AI Brief, text customization, FUE, brand exclusions) and Smart Bidding signals. Use when user says Google Ads, Google PPC, search ads, PMax,

Server-side tracking pipeline audit covering server-side Google Tag Manager (sGTM), Meta CAPI Gateway, Conversions API health, event deduplication via event_id, server-side hit ratio targets, pixel debugging, and PII hashing discipline. Use when user says server-side tracking, sGTM, server-side GTM, server-side tagging, CAPI, Conversions API, CAPI Gateway, Meta Conversions API, event deduplication