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Orchestrate workflows that span Meta, Google, and LinkedIn Ads simultaneously. Sub-skills cover CRM audience sync across all platforms, unified performance dashboards, and efficiency-based budget rebalancing recommendations.

Upload a single CSV of CRM leads/contacts as a custom audience on Meta, Google Ads (customer match), and LinkedIn (DMP segment) simultaneously. All PII is SHA-256 hashed client-side before upload. Triggers on prompts about syncing CRM leads to multiple platforms at once.

Detect Meta Ads creative fatigue before CTR collapses. Compares current vs previous window insights, flags ads with CTR drops above threshold or frequency cap breaches. Returns an HTML report with sorted fatigue list. Triggers on prompts about creative fatigue, CTR decay, frequency checks, or rotating stale creatives.

Use when the user wants to switch Claude Code billing between API-key (Console) and subscription (Pro/Max). Toggles `apiKeyHelper` and `env.ANTHROPIC_API_KEY` in ~/.claude/settings.json on/off. The key itself lives in macOS Keychain (service=claude-code-api-key, account=anthropic), never in plaintext on disk. TRIGGER PHRASES (any of these should activate this skill): "turn API billing on", "turn A

Parent skill for Google Ads operations — campaigns, keywords, search terms, negatives, audits. Delegates to specialized sub-skills for keyword analysis, negative mining, performance auditing, and search-term classification.

Recommend budget reallocation across Meta, Google, and LinkedIn based on per-platform CPA efficiency. Computes efficiency score (bestCPA/platformCPA) and weights budget proportionally. Read-only — recommendations must be applied manually. Triggers on prompts about where to shift budget or which platform to scale.

Build Meta custom audiences from CSV files (CRM leads, email/phone lists, WhatsApp contacts). Hashes PII client-side (SHA-256, normalized per Meta spec) before upload. Triggers on prompts about uploading leads/contacts/lists as custom audiences on Meta.

Analyze Google Ads keywords — quality score, impression share, CPC, conversions. Flags low-QS (≤4) and low-IS (<50%) keywords. Triggers on prompts about keyword performance, quality score issues, or impression share gaps.

Google Ads period-over-period performance audit. Compares impressions, clicks, CTR, spend, CPC, conversions, CPA between current and previous window of same length. Generates HTML executive report. Triggers on prompts about performance audits, period comparisons, or "how is the account doing".

Baixa PDFs de URLs fornecidas pelo usuário para a pasta padrão de Downloads e cria uma cópia OCR em Markdown com o mesmo nome ao lado do PDF. Suporta links diretos, de rastreamento (HubSpot), redirecionados, de compartilhamento (Google Drive, Dropbox, SharePoint, OneDrive, drives chineses) ou de páginas web com download de PDF.

Mine negative keyword candidates from Google Ads search terms (terms with impressions + clicks + cost but zero conversions + low CTR). Can optionally bulk-apply negatives to an ad group with explicit confirmation. Triggers on prompts about wasted spend, negative keyword lists, or search term cleanup.

Parent skill for LinkedIn Ads operations — campaigns, creatives, analytics, DMP segments (custom audiences). Delegates to sub-skills for ABM audience builds, bid optimization, bulk campaign edits, and creative format analysis.