Explorar skills

Mine negative keyword candidates from Google Ads search terms (terms with impressions + clicks + cost but zero conversions + low CTR). Can optionally bulk-apply negatives to an ad group with explicit confirmation. Triggers on prompts about wasted spend, negative keyword lists, or search term cleanup.

Act as the user's personal email secretary across all linked Gmail accounts (work, personal, semi, lighting, foufa) via the gmail-mcp server. Triage and label today's incoming mail, auto-applying existing labels on confident matches and proposing new labels with AskUserQuestion when nothing fits; then chase the status of older threads (awaiting reply, needs action, snoozed) and write the whole pic

Google Ads period-over-period performance audit. Compares impressions, clicks, CTR, spend, CPC, conversions, CPA between current and previous window of same length. Generates HTML executive report. Triggers on prompts about performance audits, period comparisons, or "how is the account doing".

Single-page SEO analysis and scoring. Use when user wants to audit a page for SEO, check meta tags, validate schema, review hreflang, or optimize on-page elements. Triggers on "SEO audit", "page SEO", "check my SEO", "meta tags", "schema markup", "hreflang", or /seo commands.

Identifies the buying signal TYPES that matter for the user's market, then uses them to find companies showing those signals right now. Triggers: /signal-scout, "find signals", "what signals matter". Reads: ./gtm/icp.md, ./gtm/company.md. Writes: ./gtm/signals.md. Standalone: yes — asks what they sell if no context exists.