Marketing

Competitor ad intelligence analysis across Google, Meta, LinkedIn, TikTok, and Microsoft. Analyzes competitor ad copy, creative strategy, keyword targeting, estimated spend, and identifies competitive gaps and opportunities. Use when user says "competitor ads", "ad spy", "competitive analysis", "competitor PPC", or "ad intelligence".

Comprehensive paid advertising audit and optimization for any business type. Performs full multi-platform audits (Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Microsoft Ads), single-platform deep analysis, conversion tracking health checks, creative quality assessment, budget allocation optimization, bidding strategy evaluation, and compliance verification. Industry detection for SaaS, e-commer

Microsoft/Bing Ads deep analysis covering search, Performance Max, Audience Network, and Copilot integration. Evaluates 20 checks with focus on Google import validation, unique Microsoft features, and cost advantage assessment. Use when user says "Microsoft Ads", "Bing Ads", "Bing PPC", "Copilot ads", or "Microsoft campaign".

Recommend budget reallocation across Meta, Google, and LinkedIn based on per-platform CPA efficiency. Computes efficiency score (bestCPA/platformCPA) and weights budget proportionally. Read-only — recommendations must be applied manually. Triggers on prompts about where to shift budget or which platform to scale.

Print a health snapshot for the headsup hook stack — daemon PID + heartbeat status, launchd watchdog state, active sessions and their current colors, count of stray PostToolUse events suppressed today, and token usage for the current Claude Code session ($PWD). Use when the user asks "is this still working", "how's the headsup tab thing", "show me the headsup hook status", or invokes /headsup-stat

Design banners for social media, ads, website heroes, creative assets, and print. Multiple art direction options with AI-generated visuals. Actions: design, create, generate banner. Platforms: Facebook, Twitter/X, LinkedIn, YouTube, Instagram, Google Display, website hero, print. Styles: minimalist, gradient, bold typography, photo-based, illustrated, geometric, retro, glassmorphism, 3D, neon, duo

Baixa PDFs de URLs fornecidas pelo usuário para a pasta padrão de Downloads e cria uma cópia OCR em Markdown com o mesmo nome ao lado do PDF. Suporta links diretos, de rastreamento (HubSpot), redirecionados, de compartilhamento (Google Drive, Dropbox, SharePoint, OneDrive, drives chineses) ou de páginas web com download de PDF.

Revisão de código estruturada com foco em segurança e qualidade. Esta skill analisa sistematicamente alterações de código, PRs e diffs, cobrindo lógica, tratamento de erros, segurança, desempenho e legibilidade, utilizando uma abordagem de checklist.

CRM-lite for managing GEO agency prospects and clients. Track leads through the full sales pipeline: Lead → Qualified → Proposal Sent → Won → Lost. Store audit history, notes, deal values, and generate pipeline summaries. Use when user says "prospect", "lead", "client", "pipeline", "crm", "nuovo prospect", "aggiungi cliente", or when managing the business side of GEO services.

Parent skill for Google Ads operations — campaigns, keywords, search terms, negatives, audits. Delegates to specialized sub-skills for keyword analysis, negative mining, performance auditing, and search-term classification.

Cross-platform creative quality audit covering ad copy, video, image, and format diversity across all platforms. Detects creative fatigue, evaluates platform-native compliance, and provides production priorities. Use when user says "creative audit", "ad creative", "creative fatigue", "ad copy", "ad design", or "creative review".

Esta skill deve ser usada quando o usuário pergunta como usar o Claude Code, sobre seus comandos, recursos, o que ele pode fazer, dicas, atalhos, como configurá-lo, ou precisa de orientação para trabalhar efetivamente com a CLI do Claude Code.