Marketing

ICP and buyer persona card generator for bootstrapped founders. Produces 2-3 detailed persona cards (primary buyer, secondary buyer, anti-persona) with demographics, psychographics, behavior patterns, pain story, buying triggers, objections, and targeting criteria. Includes beachhead drift check. Use when user runs `/user-personas`, asks about "who is my customer", "buyer persona", "ICP", "ideal c

Fetch a spoken-word transcript from a video URL. Supports YouTube, YouTube Shorts, Instagram posts/Reels, TikTok, and Threads. Use whenever you need the words said in a video — for research, summarization, or analysis. Invoke with /transcribe:transcribe <url> or from Bash as `transcribe <url>`.

Detect Meta Ads creative fatigue before CTR collapses. Compares current vs previous window insights, flags ads with CTR drops above threshold or frequency cap breaches. Returns an HTML report with sorted fatigue list. Triggers on prompts about creative fatigue, CTR decay, frequency checks, or rotating stale creatives.

Analyze LinkedIn creative format performance (single image, carousel, video, document, lead gen) and suggest next formats to test. Aggregates by format across all creatives in a campaign. Triggers on prompts about which format to double down on, lead gen performance, or creative testing strategy.

Planeja e executa a promoção de projetos de código aberto. Analisa o código para identificar ângulos de promoção, gera um calendário de conteúdo multiplataforma, define lembretes com Claude Code CronCreate e monitora o progresso.

[PM Twin] Load pm-kit context — reads PRD, arch, skill catalog, sibling-kit availability, and any new upstream commits since your last session.

Google Ads period-over-period performance audit. Compares impressions, clicks, CTR, spend, CPC, conversions, CPA between current and previous window of same length. Generates HTML executive report. Triggers on prompts about performance audits, period comparisons, or "how is the account doing".

Brand DNA extractor for paid advertising. Scans a website URL to extract visual identity, tone of voice, color palette, typography, and imagery style. Outputs brand-profile.json to the current directory. Run before /ads create or /ads generate for brand-consistent creative. Triggers on: "brand DNA", "brand profile", "extract brand", "brand identity", "brand colors", "what is the brand voice", "ana

LinkedIn Ads deep analysis for B2B advertising. Evaluates 25 checks across technical setup, audience targeting, creative quality, lead gen forms, and bidding strategy. Includes Thought Leader Ads, ABM, and predictive audiences. Use when user says "LinkedIn Ads", "B2B ads", "sponsored content", "lead gen forms", "InMail", or "LinkedIn campaign".

Build LinkedIn DMP segments from CSV for ABM campaigns. Supports USER_EMAIL_LIST (contacts) and USER_COMPANY_LIST (companies). Hashes emails with SHA-256 before upload. Triggers on prompts about uploading contact/company lists or building ABM audiences on LinkedIn.

Use when the user wants to switch Claude Code billing between API-key (Console) and subscription (Pro/Max). Toggles `apiKeyHelper` and `env.ANTHROPIC_API_KEY` in ~/.claude/settings.json on/off. The key itself lives in macOS Keychain (service=claude-code-api-key, account=anthropic), never in plaintext on disk. TRIGGER PHRASES (any of these should activate this skill): "turn API billing on", "turn A

Use esta skill para gerar gráficos de marketing de marca para a Hidden Leaf Networks, cobrindo lançamentos de produtos, estudos de caso, promoções de serviços e anúncios de marcos.