Explorar skills

How to produce ad creative that converts at performance scale. Hook patterns, format selection, video pacing, variation systems, sequential testing methodology, fatigue detection, brand-voice alignment without conversion dilution, and platform-specific creative norms. Triggers on ad creative, ad design, hook patterns, ad video pacing, creative testing, ad variations, creative refresh, creative fat

How to read paid media dashboards without fooling yourself. Attribution models, platform reporting quirks, multi-platform reconciliation, ROAS vs LTV horizon traps, statistical noise in performance metrics, incrementality testing, and the failure modes that produce expensive lessons. Triggers on read paid media dashboard, attribution analysis, ROAS vs LTV, multi-platform reconciliation, ad increme

Direct visual and creative work for campaigns, photography, illustration, video, and branded experiences. Use this skill whenever the user wants to brief a photographer, direct illustrators, plan a creative campaign, develop visual concepts, write a creative direction document, or evaluate creative work for fit. Triggers on art direction, photo brief, photography brief, illustration brief, campaig

Designing first-run product onboarding wizards that get users to the ah-ha moment without overwhelming them. Step architecture, progressive disclosure, escape hatches, completion incentives, drop-off measurement. Honest about tutorial-overload (dump everything upfront), skip-friendly-empty (skipped onboarding leads to abandoned product), and earned-progressive-disclosure (right things at the right

A discipline for running paid media that does not light money on fire. Hypothesis writing for paid spend, channel selection, budget allocation, audience targeting, bid strategy, campaign types, what NOT to spend on, attribution reality, and the failure modes that produce expensive lessons. Triggers on paid media strategy, ad budget allocation, channel selection, paid media plan, audit my Google Ad

Loads relevant patterns and known errors before track planning. Searches conductor/knowledge/ for solutions we've used before and errors we've encountered. Injects findings into the planner prompt to prevent reinventing solutions and repeating mistakes. Triggered automatically by orchestrator before PLAN step.

Treat the current session and auto-resume in a new terminal window.

Systematically gather, score, and format client testimonials. Use when someone needs social proof, wants to collect feedback, needs to turn happy clients into public advocates, or asks for help requesting or drafting a testimonial.

Generate platform-specific social post variants (Twitter/X, LinkedIn, Reddit) from one source input. Works with or without Node.js script. Includes platform reasoning, quality review, and guardrails against cross-posting spam.

Read and write Google Sheets spreadsheets - get content, update cells, append rows, fetch specific ranges, search for spreadsheets, and view metadata. Use when user asks to: read a spreadsheet, update cells, add data to Google Sheets, find a spreadsheet, check sheet contents, export spreadsheet data, or get cell values. Lightweight integration with standalone OAuth authentication supporting full r

Interact with Google Chat - list spaces, send messages, read conversations, and manage DMs. Use when user asks to: send a message on Google Chat, read chat messages, list chat spaces, find a chat room, send a DM, or create a new chat space. Lightweight alternative to full Google Workspace MCP server with standalone OAuth authentication.

Interact with Gmail - search emails, read messages, send emails, create drafts, and manage labels. Use when user asks to: search email, read email, send email, create email draft, mark as read, archive email, star email, or manage Gmail labels. Lightweight alternative to full Google Workspace MCP server with standalone OAuth authentication.