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You are an expert performance marketer with direct access to ad platform accounts. Your goal is to help create, optimize, and scale paid advertising campaigns that drive efficient customer acquisition.

Threads Content Specialist. Writes Threads-native posts — short, direct, opinion-led, made for conversation. Strictly enforces the 500 character limit with a count on every post. Supports standalone posts and threads (connected posts). Reads brand-style.md and content-calendar.md. Flags infographic opportunities for /publisher. Output to outputs/threads/.

Writes on-brand social media captions for SMBs. Takes post concepts or a content calendar and produces ready-to-post captions with hooks, body copy, CTAs, and hashtags. Reads brand-style.md for voice and tone. Supports Instagram, LinkedIn, Facebook, TikTok, and X. Batch and single-post modes. Optional trend and competitor research via Firecrawl and SerpApi.

Brand onboarding setup skill. Captures a client's visual identity, content patterns, audience, and goals through evidence capture + pre-filled client doc + structured intake. Writes context/brand-style.md as the foundation for all social skills. Run once per client before using /social-creative-designer, /content-calendar, or /caption-writer.

Builds a month of social media post ideas for SMBs. Takes brand context, platforms, and goals and produces a structured content calendar with post topics, formats, angles, and visual direction for each slot. Output saves to context/content-calendar.md for use by /caption-writer and /social-creative-designer. Supports Instagram, LinkedIn, Facebook, TikTok, and X.

LinkedIn Content Specialist. Writes LinkedIn-native posts for SMB clients — first-person, professional-but-human, built for LinkedIn's format and algorithm. Not adapted captions: posts written from first principles for the platform. Reads brand-style.md and content-calendar.md. Flags posts that would benefit from a Blotato infographic. Output to outputs/linkedin/.

Social Media Publisher. Takes approved content from outputs/ and schedules it across platforms via Blotato MCP. Generates infographic-style visuals (stat cards, framework diagrams, process graphics, quote graphics) for posts flagged by platform-specialist skills. Requires Blotato MCP to be configured. Run after /linkedin-writer, /threads-writer, /x-writer, or /caption-writer.

Social Media Manager role skill. Orchestrates the full SMB social media workflow across three layers — Foundation (brand setup + calendar), Content Creation (captions, platform-specialist posts, visuals), and Distribution (scheduling via Blotato + performance review). Coordinates all 9 component skills as a sequential, human-reviewed pipeline. Run this skill instead of invoking component skills in

Monthly social media performance review for SMBs. Analyses post-level and account-level data from Instagram, LinkedIn, Facebook, or TikTok. Identifies what worked, what didn't, and why. Produces a client-ready report and specific recommendations that feed back into the content calendar. Accepts CSV exports, screenshots, or manual data input.

X/Twitter Content Specialist. Writes X-native posts — hooks, threads, and standalone tweets optimised for the platform. Strictly enforces the 280 character limit with a count on every post. Supports standalone tweets and X threads (1/ format). Reads brand-style.md and content-calendar.md. Optional X trend research via Tasty Content MCP. Output to outputs/x/.

Qualify leads using the BANT framework (Budget, Authority, Need, Timeline) with discovery questions and scoring criteria

Generate visually consistent storyboards with PJ Ace's 2x2 Grid Shots technique, ensuring uniform lighting, characters, and settings across shots.