Marketing

Manage the customer renewal process with health-based playbooks, timeline tracking, and risk mitigation strategies

Qualify leads using the BANT framework (Budget, Authority, Need, Timeline) with discovery questions and scoring criteria

Run automated Lighthouse audits for Core Web Vitals and SEO. Use when: checking page performance; auditing SEO technical issues; monitoring Core Web Vitals; comparing before/after optimization; batch auditing multiple URLs

Become the Category King by creating new markets instead of competing in existing ones Use when: **Launching a company or product** that doesn't fit cleanly into existing categories; **Stuck in commodity competition** where you're compared feature-to-feature with competitors; **Redefining your market position** when \"better\" isn't working as a strategy; **Planning a major market announcement** o

Create remarkable products and experiences that spread through word of mouth using Seth Godin's Purple Cow methodology Use when: **Launching a new product** and need it to stand out in a crowded market; **Differentiating your brand** from competitors who all look the same; **Escaping commodity status** where you compete only on price; **Planning a marketing strategy** with limited advertising budg

Build profitable Google Ads campaigns by applying Perry Marshall's 80/20 principles to paid search optimization Use when: **Setting up a new Google Ads account** from scratch; **Optimizing existing campaigns** that are underperforming; **Structuring campaigns** for maximum quality score and ROI; **Applying 80/20 thinking** to identify high-leverage optimizations; **Scaling profitable campaigns** w

Generate JSON-LD structured data for SEO. Use when: adding schema markup to pages; creating organization schema; generating product schema; validating existing schema; rich snippet optimization

Capture authentic customer testimonials through guided self-recording workflows, from outreach and briefing to recording and publishing. Use when: Building social proof for marketing campaigns; Creating customer success stories; Gathering testimonials for website and ads; Producing case study videos; Collecting user-generated content

Monitor social media and online mentions for brand sentiment, emerging issues, and conversation trends

Extract honest customer insights by asking questions about their life instead of your idea. Master Rob Fitzpatrick's methodology for conversations that can't lie to you. Use when: **Before building anything** to validate if the problem is real and painful; **Customer discovery calls** to get honest feedback without leading questions; **Pivoting decisions** to understand if you should change direct

172 expert marketing skills for AI agents — ClawFu MCP Server

Track buying signals like funding announcements, job postings, tech changes, and company news to identify sales-ready prospects