Marketing

Use when a website needs a broad audit covering UX, conversion, content, SEO, technical correctness, and information hierarchy before changes are planned.

Analyzes campaign performance with multi-touch attribution, funnel conversion analysis, and ROI calculation for marketing optimization. Use when analyzing marketing campaigns, ad performance, attribution models, conversion rates, or calculating marketing ROI, ROAS, CPA, and campaign metrics across channels.

Synthesize multiple per-competitor research files (produced by /competitor-research) into a single canonical threat matrix. Writes to marketing/competitors/aggregate.md as the locked canonical version every downstream skill reads. Triggers - "competitor aggregate", "synthesize competitors", "competitor matrix", "threat matrix", "lock competitor canonical"

Web accessibility audit with SEO focus. Activates when discussing WCAG compliance, ADA compliance, accessibility, color contrast, ARIA labels, keyboard navigation, screen reader compatibility, or Core Web Vitals interaction metrics. Phase 19. Output: {AUDIT_DIR}/accessibility-findings.md

Creates demand generation campaigns, optimizes paid ad spend across LinkedIn, Google, and Meta, develops SEO strategies, and structures partnership programs for Series A+ startups scaling internationally. Use when planning marketing strategy, growth marketing, advertising campaigns, PPC optimization, lead generation, pipeline generation, or startup marketing budgets. Covers multi-channel acquisiti

Use when support operations, launch fallout, repeated customer issues, or triage ownership need a structured response layer.

Esta skill revisa o caminho técnico de um sinal de opt-out do Global Privacy Control (GPC) através da pilha de tags e CMP, verificando se tags de anúncios, encaminhamento server-side e APIs de conversão param de disparar. Ela é acionada ao receber uma exportação de contêiner do gerenciador de tags, configuração de opt-out do CMP, configuração de tag server-side, ou uma pergunta sobre a implementação do GPC.

Use when a website needs a broad audit covering UX, conversion, content, SEO, technical correctness, and information hierarchy before changes are planned.

Executes authorized attack simulations against Active Directory environments to identify misconfigurations, weak credentials, dangerous privilege paths, and exploitable trust relationships that could lead to domain compromise. The tester uses BloodHound for attack path analysis, Mimikatz for credential extraction, and Impacket for protocol-level attacks including Kerberoasting, AS-REP Roasting, an

Lead Qualification And Scoring Specialist. Use to define ICP filters, score inbound and outbound leads, and improve pipeline focus for a founder-led sales motion.

Diagnose and audit SEO issues affecting crawlability, indexation, rankings, and organic performance.

Diagnose and audit SEO issues affecting crawlability, indexation, rankings, and organic performance.