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172 expert marketing skills for AI agents — ClawFu MCP Server

Automate QBR preparation with account summaries, success metrics, challenges, and strategic recommendations

Generate XML sitemaps for SEO. Use when: creating sitemap for new site; updating sitemap after changes; generating sitemap from URLs list; validating existing sitemap

Create and maintain MEDDIC/MEDDPICC deal scorecards for pipeline hygiene, forecast accuracy, and deal coaching

Identify upsell and cross-sell opportunities through usage patterns, growth signals, and account behavior analysis

Master Donald Miller's 7-part StoryBrand framework from \"Building a StoryBrand\" (2017). Clarify your message so customers actually listen. Use when: Creating or refining website messaging; Writing brand narratives and marketing copy; Building sales scripts and pitches; Clarifying confusing product positioning; Creating marketing one-liners

Identify early warning signals of potential PR crises through pattern recognition, escalation triggers, and risk assessment

Build and apply lead scoring models combining firmographic fit, behavioral signals, and intent data for sales prioritization

Master the consultative sales methodology trusted by enterprise sales teams worldwide. Use Neil Rackham's research-backed question sequence to uncover needs and close complex deals. Use when: **Complex B2B sales** with long sales cycles; **High-value deals** requiring multiple stakeholders; **Solution selling** where discovery is critical; **Enterprise sales** with sophisticated buyers; **Consulta

Design products around price using Madhavan Ramanujam's \"Monetizing Innovation\" methodology—determine willingness to pay before you build, not after. Use when: **Set pricing for a new product** before or during development; **Validate willingness to pay** before investing in features; **Structure pricing tiers** (Good-Better-Best) for different segments; **Choose the right monetization model** (

Master Ira Glass's narrative storytelling methodology from This American Life to create podcasts that captivate listeners through the power of story. Use when: Creating a branded podcast or audio content series; Structuring episodes for maximum listener engagement; Transforming raw interviews into compelling narratives; Building thought leadership through audio storytelling; Planning podcast conte

Master David Ogilvy's timeless advertising principles from \"Confessions of an Advertising Man\" (1963). The Father of Advertising's rules for copy that sells. Use when: Writing advertising copy (print, digital, video); Crafting headlines that stop the scroll; Creating long-form sales copy; Reviewing and improving existing marketing copy; Building brand campaigns that sell AND build equity