Explorar skills

Klaviyo API and developer integration expertise. Event tracking, SDKs, webhooks, rate limits, OAuth, catalog sync, and code patterns. Use when the user asks about Klaviyo API, integrating with Klaviyo, tracking events, building custom integrations, webhook handling, or developer implementation. For marketing strategy, flow optimization, and campaign auditing, see the klaviyo-analyst skill.

Cold email and outreach sequence design with personalization, deliverability optimization, follow-up cadence, and compliance (CAN-SPAM/GDPR). Use when the user asks about cold email, outreach sequences, email prospecting, cold outreach, or email deliverability for outbound.

Meta Ads (Facebook & Instagram) platform expertise. Audit campaigns, audiences, creative strategy, pixel tracking, and CAPI. Use when the user asks about Facebook Ads, Instagram Ads, Meta Ads, social media advertising, Advantage+ campaigns, or Meta pixel/CAPI setup.

Conversion Rate Optimization auditing for landing pages, signup flows, checkout funnels, forms, and CTAs. Identifies friction points, runs heuristic evaluations, produces prioritized recommendations using ICE/PIE frameworks. Use when the user asks about conversion optimization, funnel analysis, landing page audits, form optimization, CTA testing, or checkout improvement.

UTM parameter strategy, campaign tracking, and marketing attribution modeling. Build consistent UTM taxonomies, configure attribution models, measure cross-channel performance, and connect marketing spend to revenue. Use when the user asks about UTM parameters, campaign tracking, attribution models, marketing measurement, or cross-channel analytics.

Extract and analyze competitor advertising from public ad libraries (Facebook Ad Library, Google Ads Transparency Center, TikTok, LinkedIn). Identifies messaging patterns, creative formats, pain points targeted, and positioning gaps. Use for competitive intelligence, campaign planning, and creative inspiration.

A/B and multivariate testing methodology. Design experiments, calculate sample sizes, determine statistical significance, avoid common pitfalls, and interpret results. Platform-agnostic framework applicable to landing pages, emails, ads, pricing, and product features. Use when the user asks about A/B testing, split testing, experiment design, statistical significance, or conversion experiments.

Generate structured data markup (JSON-LD) for rich results, AI search visibility, and enhanced SERP features. Supports Article, FAQ, HowTo, Product, Review, LocalBusiness, Event, BreadcrumbList, Person, Organization, and more. Use when the user needs schema markup, structured data, rich snippets, JSON-LD, or wants to improve search appearance.

Build detailed ideal customer profiles with pain points, objections, buying triggers, and messaging angles. Includes community research to find where ICPs gather online and extract their exact language. Use when researching audiences, creating buyer personas, or developing targeted messaging.

Pre-push hygiene check for GitHub repositories. Scans for PII, secrets, and sensitive data before pushing. Audits commit messages, enforces repo-specific blocklists, and rate-limits pushes to avoid GitHub abuse detection. Use before any git push, especially to public repos.

Migrates Spring Boot applications to Boot 4 with Java 25, including related Spring Modulith 2 and Testcontainers 2 upgrade work. Use when the task is a concrete upgrade, dependency transition, starter rename, test-annotation migration, or phased migration plan. Do not use for greenfield project creation or for isolated repository design questions.

Landing page audit and optimization for conversion. Covers above-the-fold design, value propositions, CTAs, social proof placement, form design, page speed, and mobile optimization. Use when the user asks about landing page optimization, conversion rate improvement, page audits, or CTA optimization.