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31.375 skills encontradas
cohort-analysis
Analyze user retention by cohort. Use when: measuring customer retention; understanding lifecycle patterns; comparing acquisition cohorts; tracking engagement over time; identifying churn risks
brand-voice-learner
Analyze existing brand content to extract voice patterns, create voice guidelines, and ensure consistent brand expression
pipeline-forecasting
Generate predictive pipeline forecasts with confidence intervals and scenario modeling for revenue planning
customer-discovery
Valide sistematicamente suas hipóteses de negócio antes de construir. Domine a metodologia de Desenvolvimento de Clientes de Steve Blank, base do Lean Startup e da abordagem da YC, para evitar criar produtos indesejados, validar o ajuste problema-solução e testar novas direções.
permission-marketing
Build marketing that people actually want using Seth Godin's Permission Marketing methodology—earn attention instead of demanding it, turning strangers into friends and friends into customers. Use when: **Build an email list** that's engaged and valuable; **Design lead magnets** that earn real permission; **Create content strategy** based on earning attention; **Evaluate marketing tactics** for pe
growth-loops
Design and optimize self-reinforcing growth systems using Reforge methodology—shift from linear funnels to compounding loops where outputs become inputs for sustainable, defensible growth. Use when: **Analyze your current growth model** and identify if you have a loop or funnel; **Design a growth loop** for a new product or feature; **Diagnose why growth isn't compounding** despite acquisition eff
renewal-management
Manage the customer renewal process with health-based playbooks, timeline tracking, and risk mitigation strategies
lead-qualification-bant
Qualify leads using the BANT framework (Budget, Authority, Need, Timeline) with discovery questions and scoring criteria
lighthouse-audit
Run automated Lighthouse audits for Core Web Vitals and SEO. Use when: checking page performance; auditing SEO technical issues; monitoring Core Web Vitals; comparing before/after optimization; batch auditing multiple URLs
deal-risk-scoring
Assess deal health and identify at-risk opportunities using engagement signals, stakeholder mapping, and velocity analysis
category-design
Become the Category King by creating new markets instead of competing in existing ones Use when: **Launching a company or product** that doesn't fit cleanly into existing categories; **Stuck in commodity competition** where you're compared feature-to-feature with competitors; **Redefining your market position** when \"better\" isn't working as a strategy; **Planning a major market announcement** o
purple-cow-marketing
Create remarkable products and experiences that spread through word of mouth using Seth Godin's Purple Cow methodology Use when: **Launching a new product** and need it to stand out in a crowded market; **Differentiating your brand** from competitors who all look the same; **Escaping commodity status** where you compete only on price; **Planning a marketing strategy** with limited advertising budg