cognyai

GA4 BigQuery Export Schema Reference — complete field reference, nested structures, query patterns, and performance tips

Build a GA4 measurement plan from a site URL — event taxonomy, parameters, custom dimensions, and key events to mark as conversions

CRO review of a landing page with specific conversion recommendations

Monitor SEO rankings, queries, and indexing via Search Console MCP

Core Web Vitals Reference — LCP, INP, CLS thresholds, root causes, optimization fixes, CrUX BigQuery queries, web-vitals library usage, and SEO impact

Audit an email marketing program for revenue leaks — missing flows, dormant high-value subscribers, under-segmentation, promo gaps, stale automations — ranked by estimated $ impact

Build a portable brand-kit.json for the user's product — colors, typography, voice — that other skills (video, ad creative, landing page) can consume. Multiple discovery paths so it works whether the user has access to their site's source code or only a public URL or just a logo image.

UTM Parameter Strategy & Builder — naming conventions, GA4 channel grouping rules, auto-tagging, common mistakes, and BigQuery validation queries

Weekly GTM container check — new, edited and removed tags, unpublished draft changes, orphaned tags, workspace status — diffed week-over-week

Research and qualify business leads against your ICP

Weekly Google Ads health check — budget pacing, spend spikes, disapproved ads, conversion-tracking breaks, CPA/ROAS swings — with week-over-week deltas

Weekly read on Discord community health — joins, active channels, top contributors, themes, and unanswered questions