guia-matthieu

Build profitable Google Ads campaigns by applying Perry Marshall's 80/20 principles to paid search optimization Use when: **Setting up a new Google Ads account** from scratch; **Optimizing existing campaigns** that are underperforming; **Structuring campaigns** for maximum quality score and ROI; **Applying 80/20 thinking** to identify high-leverage optimizations; **Scaling profitable campaigns** w

Transformez une image 2D en modèle 3D animé prêt pour le web ou le jeu en moins de 30 minutes, en utilisant le workflow Dilum Sanjaya (Hunyuan3D + Mixamo). Use when: **Créer un personnage 3D pour un site web** - Mascotte, avatar, illustration interactive; **Prototyper un asset de jeu** - Character design, props, environnements; **Produire du contenu marketing 3D** - Produits rotatifs, personnages

172 expert marketing skills for AI agents — ClawFu MCP Server

Run a structured 5-pass finishing audit on any website before launch — scoring visual polish, technical foundation, UX completeness, content quality, and cross-device readiness on 100 points. Use when: **Pre-launch** - Final validation before going live; **Post-redesign** - Verify nothing broke during the overhaul; **Client handoff** - Structured proof that the site is ready; **Quarterly review**

Calculate A/B test statistical significance. Use when: determining if test results are significant; calculating required sample size; estimating test duration; analyzing conversion experiments; making data-driven decisions

Analyze user retention by cohort. Use when: measuring customer retention; understanding lifecycle patterns; comparing acquisition cohorts; tracking engagement over time; identifying churn risks

Analyze conversion funnels and identify drop-offs. Use when: analyzing checkout funnel; tracking signup flow; identifying conversion blockers; optimizing user journey; visualizing funnel performance

Analyze sentiment in text using ML models. Use when: analyzing customer reviews; processing NPS feedback; monitoring brand mentions; evaluating campaign responses; categorizing support tickets

Master the essential audio post-production techniques—normalization, compression, EQ, and noise reduction—using the correct processing order to achieve professional-quality audio. Use when: Editing podcast episodes or video soundtracks; Cleaning up recorded voiceovers; Improving audio quality for marketing content; Preparing audio files for distribution; Troubleshooting common audio issues

Create memorable sonic logos using design principles from Intel, Netflix, and McDonald's—crafting 2-5 second audio signatures that achieve instant brand recognition. Use when: Creating a sonic logo for a brand; Evaluating audio logo proposals from agencies; Understanding what makes sonic logos effective; Briefing sound designers on logo requirements; Analyzing competitor sonic logos

Master ACX-compliant audiobook production using Audible's technical standards and Richard Mayer's multimedia learning principles for engaging, professional audio. Use when: Producing an audiobook for Audible/ACX distribution; Creating audio versions of courses or written content; Setting up narration workflow for long-form content; Ensuring audio meets professional distribution standards; Self-pro

Master the art of podcast interviewing using NPR training methodology and Tim Ferriss's preparation techniques to extract compelling stories and insights from any guest. Use when: Preparing for a podcast interview with a guest; Designing questions that elicit stories, not soundbites; Struggling to get guests to open up authentically; Planning a new interview-format podcast; Improving your intervie

Master Ira Glass's narrative storytelling methodology from This American Life to create podcasts that captivate listeners through the power of story. Use when: Creating a branded podcast or audio content series; Structuring episodes for maximum listener engagement; Transforming raw interviews into compelling narratives; Building thought leadership through audio storytelling; Planning podcast conte

Optimize podcast content for search engines using transcripts, structured show notes, and strategic keyword targeting to drive organic discovery. Use when: Launching a new podcast and planning for discoverability; Adding transcripts to existing episodes for SEO benefit; Optimizing show notes for search traffic; Building topical authority through podcast content; Increasing organic traffic to podca

Automate repetitive audio tasks with Python using PyDub for batch processing, format conversion, normalization, and content assembly. Use when: Processing large numbers of audio files consistently; Converting between audio formats at scale; Normalizing loudness across a batch of files; Assembling intros/outros automatically to episodes; Trimming silence or extracting segments programmatically

Capture professional-quality remote interviews using double-ender technique and dedicated recording platforms for podcasts, media, and content production. Use when: Setting up remote podcast interviews with guests; Recording media interviews across distances; Creating customer interview content; Producing expert interviews for thought leadership; Conducting research interviews with high audio qual

Build a complete audio identity for your brand using the 7-step methodology—from brand assessment through deployment—creating memorable sonic assets that drive recognition and trust. Use when: Creating audio branding for a new company; Refreshing outdated brand sounds; Developing audio guidelines for consistent usage; Planning sonic identity across touchpoints; Briefing agencies on audio branding

Apply Walter Murch's legendary film sound principles to marketing video, creating emotionally resonant audio that audiences feel without consciously noticing. Use when: Designing sound for brand films and documentaries; Creating emotional impact in video ads; Layering music, effects, and voice effectively; Building immersive soundscapes for content; Elevating production value through audio

Create functional and emotionally resonant audio for digital products using Audio UX methodology—from notification sounds to complete sonic systems. Use when: Designing notification sounds for an app; Creating a complete audio system for a digital product; Adding audio feedback to UI interactions; Building accessible audio cues; Defining audio guidelines for product teams

Select and create the perfect AI voice for your content using ElevenLabs, Qwen3-TTS, and other platforms—matching voice characteristics to brand personality and audience. Use when: Choosing an AI voice for video narration; Creating a consistent brand voice across content; Cloning a voice for scalable production; Comparing voice synthesis platforms; Designing voice characteristics by description

Scale your brand voice across multiple languages using AI voice synthesis, maintaining consistent character and quality for global content. Use when: Expanding video content to new language markets; Creating multilingual courses or training; Localizing ads and marketing videos; Dubbing existing content for international audiences; Building consistent global brand voice

Master the art of directing voice talent to deliver performances that match your brand vision, using Anne Ganguzza's storytelling approach and industry best practices. Use when: Hiring and briefing voiceover artists for a project; Giving direction during recording sessions; Writing scripts that are easy for talent to deliver; Matching voice characteristics to brand personality; Reviewing auditions

Monitor competitor websites for changes. Use when: tracking competitor pricing changes; monitoring new features; watching for content updates; alerting on website changes; competitive intelligence

Transform long-form content into multiple short-form pieces. Use when: converting podcast to social posts; extracting Twitter threads from blog posts; pulling quotes from transcripts; creating content variants from single source

Create marketing visualizations from data. Use when: creating charts for reports; visualizing campaign performance; generating dashboards; presenting data insights; exporting charts for presentations

Batch process images for marketing. Use when: resizing images for social media; compressing images for web; removing backgrounds; adding watermarks; converting formats to WebP; optimizing for Core Web Vitals

Extract text, tables, and images from PDFs. Use when: extracting data from reports; converting PDF tables to CSV; pulling images from presentations; processing research papers; batch converting PDFs to text

Generate PDF/HTML reports from templates and data. Use when: creating client reports; generating weekly summaries; producing marketing performance reports; automating recurring reports

Extract structured data from websites. Use when: collecting competitor pricing; scraping product listings; extracting contact information; gathering research data; monitoring website changes

Transcribe audio and video files to text using OpenAI Whisper. Use when: converting podcasts to blog posts; creating video subtitles; extracting quotes from interviews; repurposing video content to text; building searchable audio archives

Download and process YouTube content for research. Use when: downloading competitor videos for analysis; extracting audio for podcasts; getting transcripts for content repurposing; archiving webinars; research content curation

Create distinctive brands that customers choose because they believe there's no substitute, using Marty Neumeier's Brand Gap and Zag frameworks Use when: **Building a new brand** from scratch (startup, product, service); **Repositioning an existing brand** that's become commoditized; **Defining brand differentiation** when competitors all look the same; **Creating brand guidelines** for consistent

Use when writing any client-facing content, marketing copy, or communications. Use when AI output sounds generic, corporate, or lacks personality. Triggers on "sounds like AI", "lacks voice", "too generic", or when content could apply to any competitor.

Use when creating brand names, product names, or company names in 2026. Use when naming needs to work across languages, voice assistants, and AI recommendation engines. Use when previous name candidates failed trademark or had conflicts.

Master Gary Halbert's direct response copywriting principles from \"The Boron Letters\" (1984). The timeless fundamentals that separate pros from amateurs. Use when: Writing direct response copy (sales letters, emails, ads); Creating headlines that demand attention; Building mailing lists and segmentation; Improving copy through the A-pile test; Learning copywriting fundamentals from scratch

Create a content engine that attracts, engages, and converts using Joe Pulizzi's Epic Content Marketing methodology Use when: **Starting a content marketing program** from scratch or revamping an existing one; **Building an audience** for your brand, product, or service; **Creating a content mission statement** to align your team; **Developing an editorial calendar** and content plan; **Choosing c

Create ridiculously good content using Ann Handley's \"Everybody Writes\" methodology—practical, reader-focused writing that serves your audience and achieves your goals. Use when: **Write blog posts** that engage and convert readers; **Create email content** that gets opened and clicked; **Craft social media posts** that stop the scroll; **Develop website copy** that speaks to your audience; **Wr

Write copy that gets a \"yes\" using Joanna Wiebe's research-first, Voice of Customer methodology Use when: **Writing landing pages, emails, or sales pages** that need measurable conversion results; **Starting a new copy project** and need a systematic process to follow; **Struggling with what to write** and staring at a blank page; **Wanting to prove ROI** to clients with data-backed decisions; *

Master the essential copywriting frameworks used by top marketers. AIDA, PAS, PASTOR, BAB, FAB, and 4Ps—the building blocks of persuasive copy. Use when: Writing sales copy and need a proven structure; Structuring landing pages, emails, or ads; Overcoming writer's block by following a formula; Teaching copywriting fundamentals to your team; Reviewing copy to identify structural weaknesses

Master Eugene Schwartz's 5 Stages of Awareness framework from \"Breakthrough Advertising\" (1966) to write copy that meets prospects where they are. Use when: Writing copy and unsure how \"aware\" your audience is; Creating multi-stage funnels with different messaging per stage; Building email sequences that nurture from cold to ready-to-buy; Optimizing ads for different audience temperatures; Dia

Master David Ogilvy's timeless advertising principles from \"Confessions of an Advertising Man\" (1963). The Father of Advertising's rules for copy that sells. Use when: Writing advertising copy (print, digital, video); Crafting headlines that stop the scroll; Creating long-form sales copy; Reviewing and improving existing marketing copy; Building brand campaigns that sell AND build equity

Master the art of calls-to-action that convert. Direct CTAs, transitional CTAs, button copy, and microcopy that turns readers into customers. Use when: Writing button text for landing pages and emails; Creating CTAs for different stages of awareness; Designing click-worthy microcopy; A/B testing CTA variations; Building email sequences with graduated CTAs

Write copy that sells NOW using Dan Kennedy's \"No B.S.\" direct response marketing principles Use when: **Writing sales copy** that must generate immediate, trackable response; **Creating direct mail pieces**, sales letters, or landing pages for local businesses; **Designing marketing funnels** with clear offers at every stage; **Breaking free from \"brand advertising\"** that doesn't produce mea

Transform Claude into an expert in evidence-based educational presentation design. Use when designing presentations for teaching, training, or learning contexts where retention and comprehension matter. Applies Cognitive Load Theory, Mayer's 12 Principles of Multimedia Learning, Gagné's 9 Events of Instruction, C.R.A.P. design principles, and WCAG 2.1 AA accessibility standards. Triggers on reques

Master email marketing from subject lines to sequences. Templates for welcome emails, nurture campaigns, sales emails, and newsletters that get opened, read, and clicked. Use when: Writing email subject lines that get opens; Creating welcome email sequences; Building nurture and sales sequences; Writing newsletters that engage; Re-engagement and win-back campaigns

Apply Russell Brunson's Expert Secrets framework to build a mass movement around expertise — create a charismatic leader persona, design a new-opportunity offer, craft belief-breaking stories, and structure a Perfect Webinar that converts. Use when: positioning as an expert to monetize knowledge, creating an online course or coaching program, designing a webinar sales presentation, building a trib

25+ proven headline formulas that stop the scroll, capture attention, and drive clicks. Templates and examples for every situation. Use when: Writing headlines for landing pages, ads, or articles; Creating email subject lines that get opens; Crafting social media hooks; A/B testing headline variations; Overcoming headline writer's block

Build high-converting landing pages with proven structure, persuasive sections, and best practices. From hero to footer—every element optimized. Use when: Writing landing pages from scratch; Improving existing underperforming pages; Creating templates for repeatable page types; Structuring lead gen, sales, or product pages; Reviewing pages for conversion optimization