guia-matthieu

Use when creating brand names, product names, or company names in 2026. Use when naming needs to work across languages, voice assistants, and AI recommendation engines. Use when previous name candidates failed trademark or had conflicts.

Master the art of directing voice talent to deliver performances that match your brand vision, using Anne Ganguzza's storytelling approach and industry best practices. Use when: Hiring and briefing voiceover artists for a project; Giving direction during recording sessions; Writing scripts that are easy for talent to deliver; Matching voice characteristics to brand personality; Reviewing auditions

Analyze user retention by cohort. Use when: measuring customer retention; understanding lifecycle patterns; comparing acquisition cohorts; tracking engagement over time; identifying churn risks

Analyze existing brand content to extract voice patterns, create voice guidelines, and ensure consistent brand expression

Generate predictive pipeline forecasts with confidence intervals and scenario modeling for revenue planning

Valide sistematicamente suas hipóteses de negócio antes de construir. Domine a metodologia de Desenvolvimento de Clientes de Steve Blank, base do Lean Startup e da abordagem da YC, para evitar criar produtos indesejados, validar o ajuste problema-solução e testar novas direções.

Build marketing that people actually want using Seth Godin's Permission Marketing methodology—earn attention instead of demanding it, turning strangers into friends and friends into customers. Use when: **Build an email list** that's engaged and valuable; **Design lead magnets** that earn real permission; **Create content strategy** based on earning attention; **Evaluate marketing tactics** for pe

Design and optimize self-reinforcing growth systems using Reforge methodology—shift from linear funnels to compounding loops where outputs become inputs for sustainable, defensible growth. Use when: **Analyze your current growth model** and identify if you have a loop or funnel; **Design a growth loop** for a new product or feature; **Diagnose why growth isn't compounding** despite acquisition eff

Manage the customer renewal process with health-based playbooks, timeline tracking, and risk mitigation strategies

Qualify leads using the BANT framework (Budget, Authority, Need, Timeline) with discovery questions and scoring criteria

Run automated Lighthouse audits for Core Web Vitals and SEO. Use when: checking page performance; auditing SEO technical issues; monitoring Core Web Vitals; comparing before/after optimization; batch auditing multiple URLs

Assess deal health and identify at-risk opportunities using engagement signals, stakeholder mapping, and velocity analysis