guia-matthieu

\"Invert, always invert.\" Apply Carl Jacobi's mathematical principle and Charlie Munger's investing wisdom to solve problems by thinking backward from failure. Use when: **Goal setting** - Define what would guarantee failure, then avoid it; **Risk analysis** - Identify what could destroy your project before starting; **Decision making** - Evaluate choices by examining their worst outcomes; **Prob

Apply 2026's top graphic design trends to any creative brief. Based on Kittl × Savee's 2026 Design Trends Report (10 trends + 2 honorable mentions), backed by Adobe, Figma, and Pinterest data. Use when: **Designing a brand identity** — pick the right aesthetic for your audience; **Creating social media assets** — use trending visual languages that perform; **Briefing a designer or AI image tool**

Build a phased reputation recovery plan after a crisis — from damage assessment through stakeholder communication, trust-rebuilding actions, and sentiment tracking. Use when: rebuilding brand reputation post-crisis, designing a public apology and accountability strategy, creating stakeholder-specific recovery communications, tracking sentiment recovery metrics, planning a PR damage-control roadmap

Test if your solution actually solves the validated problem before building the full product. Master the art of showing concepts and prototypes to get honest feedback on solution fit. Use when: **After problem interviews** to test if your solution addresses validated problems; **Before building MVP** to validate core value proposition; **Prototype testing** to get feedback on concepts and mockups;

Build high-quality backlinks systematically using Brian Dean's proven 3-step content marketing framework—find link-worthy content, make something 10x better, and reach out to the right people. Use when: **Build backlinks** to improve search rankings; **Create content** with pre-validated demand for links; **Outrank competitors** on specific topics; **Develop link-building campaigns** that actually

Transformez l'attention en conviction avec des séquences email evergreen qui font progresser les leads de curiosité → confiance → call booké, basé sur la méthodologie A5 du Marketing Swarm de Lasse Flagstad. Use when: **Créer une séquence evergreen** - Emails automatiques qui tournent indéfiniment; **Réactiver une liste froide** - Réveiller des leads dormants sans spam; **Structurer le nurturing p

Screen resumes efficiently against job requirements with structured scoring, red flag identification, and interview recommendations

Cluster keywords by semantic similarity and intent. Use when: organizing keyword research; creating content pillars; mapping keywords to pages; identifying content gaps; grouping search intent

Use Osterwalder's Value Proposition Canvas to systematically achieve product-market fit by matching your products and services to customer jobs, pains, and gains Use when: **Launching a new product or service** and need to validate the value proposition; **Struggling with product-market fit** and need to diagnose why customers aren't buying; **Repositioning an existing offering** to better meet cu

Identify at-risk customers using behavioral signals, engagement patterns, and health indicators before they cancel

Master the art of calls-to-action that convert. Direct CTAs, transitional CTAs, button copy, and microcopy that turns readers into customers. Use when: Writing button text for landing pages and emails; Creating CTAs for different stages of awareness; Designing click-worthy microcopy; A/B testing CTA variations; Building email sequences with graduated CTAs

Apply Sandler Selling System principles for consultative sales with pain discovery, budget qualification, and mutual decision frameworks