mshahiddigital

Score a local business using the proprietary 60-item LOCAL-IMPACT framework across 8 dimensions (Listing, Reviews, Citations, Authority, Local Content, Integrated Visibility, Performance, Tracking). 0-3 scale per item, veto checks, normalized 0-100 score. Use /score-local-impact or after audit phases. Output: {AUDIT_DIR}/local-impact-scores.md

Keyword research and gap analysis. Activates when discussing keywords, keyword gaps, keyword research, search terms, ranking opportunities, low-hanging fruit, keyword mapping, or SERP analysis for local businesses. Phase 6. Output: {AUDIT_DIR}/keyword-gaps.md

Content gap analysis — identifies missing content opportunities vs. competitors. Activates when discussing content gaps, missing topics, content opportunities, competitor content comparison, golden opportunities, AI Overview gaps, or content strategy planning. Phase 5. Output: {AUDIT_DIR}/content-gaps.md

AI search visibility and AI SEO optimization. Activates when discussing AI Overviews, AI Mode, AEO, GEO, LLM SEO, ChatGPT visibility, Perplexity mentions, Gemini AI, Copilot, answer engine optimization, generative engine optimization, or any AI search presence topic. Phase 14. Output: {AUDIT_DIR}/ai-seo-findings.md

Complete technical SEO audit expertise. Activates for any technical SEO discussion: crawlability, indexation, site architecture, redirects, canonicals, structured data, HTTPS, hreflang, JavaScript rendering, robots.txt, XML sitemaps, Core Web Vitals, or site infrastructure analysis. Phase 2. Output: {AUDIT_DIR}/technical-findings.md

Generates professionally designed PDF audit reports. Activates when the user requests a PDF report, wants to export audit findings, asks for a printable report, or uses the generate-pdf or export-html commands. Produces a visually stunning HTML report with SVG gauge charts, color-coded severity cards, and professional tables, then converts to PDF. Uses Python script for reliable multi-engine PDF g

Handles the initial data collection phase for SEO audits. Activates when the user triggers an audit, mentions starting an SEO review, or provides a business URL for analysis. Collects all required information, creates the project directory structure under projects/[slug]/, validates URL accessibility, and writes intake-data.md as the source of truth for all subsequent phases. Phase 0. Output: {AUD

Comprehensive competitor analysis for local SEO audits. Activates when analyzing competitors, comparing businesses, doing competitive research, or assessing competitive landscape. Covers all 9 dimensions of competitor profiling with AI visibility, entity analysis, and SERP feature ownership. Phase 1. Output: {AUDIT_DIR}/competitor-profiles.md

Core identity and expertise for SEO auditing. Activates whenever the user mentions SEO audit, site audit, website analysis, SEO review, or any of the 21 audit phase topics. This foundational skill sets expertise level, behavioral rules, and project path conventions. All audit files write to projects/[slug]/audit/ and reports to projects/[slug]/reports/.

Multi-location SEO strategy and audit. Activates when the business has multiple physical locations, franchise locations, or serves distinctly different geographic areas. Covers GBP management, location page architecture, citation strategy, and content differentiation per location. Phase 21. Output: {AUDIT_DIR}/multi-location-findings.md

AI content detection and humanization audit. Activates when discussing AI-generated content, humanizing content, detecting AI writing patterns, E-E-A-T content signals, Google HCS compliance, thin content from AI, "sounds AI-written", content authenticity, or humanizing service pages, location pages, blog posts, or about pages. Phase 4a. Output: {AUDIT_DIR}/ai-content-findings.md

User experience and conversion rate optimization audit. Activates when discussing conversion rate, user experience, bounce rate, form optimization, click-to-call, booking flows, analytics setup, conversion tracking, page layout, or converting visitors into leads. Phase 17. Output: {AUDIT_DIR}/cro-findings.md