Explore skills

Guidance for B2B marketers on developing, producing, testing, and iterating on creative assets across paid, organic, video, and brand channels—trigger when working on ad creative, campaign ideation, brand differentiation, video content, or creative team workflows.

Guidance for aligning marketing, product, sales, CS, and engineering around product launches and campaign planning — trigger when planning a launch, coordinating cross-functional stakeholders, or building a launch process from scratch.

Guides Claude to help marketers plan, conduct, and apply customer research—including interviews, sales call analysis, win/loss programs, social listening, and secondary research—to inform messaging, positioning, ICP definition, and campaign strategy.

Guidance on executing direct mail campaigns, personalized gifting, and physical outreach programs in B2B marketing contexts — trigger when a user is planning, optimizing, or troubleshooting any physical outreach tactic.

Guidance for building and scaling employee advocacy programs that amplify brand reach, extend social media presence, and turn employees into authentic brand ambassadors — trigger when a user asks about employee social sharing, personal brand programs, thought leader ads, or activating non-marketing staff as content creators.

Guidance for planning, executing, measuring, and scaling B2B influencer marketing programs — from creator identification and outreach through campaign structure, content briefing, attribution, and long-term partnership development.

Comprehensive guidance for planning, executing, and optimizing B2B paid media campaigns across search, social, display, CTV, OOH, and ABM channels — trigger when a user needs help with paid advertising strategy, channel selection, budget allocation, creative approach, audience targeting, or campaign measurement.

Guidance on personal productivity systems, daily habits, and creative routines for B2B marketers. Trigger when a user asks about managing their time, building routines, generating ideas, or sustaining creative output.

Guides marketers on how to build brand presence and run paid campaigns on Reddit, covering both organic community strategy and native advertising approaches.

Guides Claude to help B2B marketers plan, execute, and measure SEO and search marketing programs. It covers technical SEO, content strategy, AI search optimization, paid search, and measurement, using practices exclusively from Exit Five podcast guests.

Guides marketers through executing B2B social media content strategy across LinkedIn, Instagram, Twitter/X, and video — covering content mix, posting cadence, format selection, platform-specific tactics, and audience growth. Trigger when a user needs help creating, planning, or optimizing social content for B2B audiences.

Guides B2B marketers through social media strategy decisions, channel selection, content operations, posting cadence, measurement, and platform-specific best practices. Trigger when a user asks about social media planning, content creation workflows, channel prioritization, organic vs. paid tradeoffs, or platform-specific tactics.