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Guides B2B marketers on building brand awareness, creating demand-generating content, and structuring content strategy across channels. Triggers when a user needs help with content planning, brand building, demand creation, social media strategy, SEO, podcasts, influencer programs, email marketing, or gating decisions.

Helps marketers generate, source, and validate B2B content ideas using customer signals, internal data, social listening, and AI tools — trigger when planning content calendars, brainstorming campaigns, or identifying audience pain points

Guidance for B2B marketers on developing, producing, testing, and iterating on creative assets across paid, organic, video, and brand channels—trigger when working on ad creative, campaign ideation, brand differentiation, video content, or creative team workflows.

Guidance for aligning marketing, product, sales, CS, and engineering around product launches and campaign planning — trigger when planning a launch, coordinating cross-functional stakeholders, or building a launch process from scratch.

Guides Claude to help marketers plan, conduct, and apply customer research—including interviews, sales call analysis, win/loss programs, social listening, and secondary research—to inform messaging, positioning, ICP definition, and campaign strategy.

Guidance on executing direct mail campaigns, personalized gifting, and physical outreach programs in B2B marketing contexts — trigger when a user is planning, optimizing, or troubleshooting any physical outreach tactic.

Guidance on building brand authority and market position through media and audience development before or instead of traditional product-first marketing

Guidance for planning, executing, and measuring out-of-home (OOH) advertising campaigns in B2B marketing contexts, including billboards, transit ads, guerrilla activations, and scrappy content-creation plays

Guidance for executing personalized B2B marketing across outbound, website, events, and gifting — from segment-level tactics to individual-level AI-driven approaches. Trigger when a user is planning or improving a personalization strategy, building outreach campaigns, or evaluating ABM tactics.

Helps marketers audit and improve website technical performance, including page load speed and core web vitals, to reduce bounce rate and improve conversion.

Audit mobile app revenue implementation -- in-app purchases, subscriptions, ad SDKs, paywall design, trial conversion funnels, and store billing compliance. Covers StoreKit 2, Google Play Billing, RevenueCat, AdMob, Unity Ads, receipt validation, entitlement sync, and pricing localization. Use when reviewing IAP flows, optimizing subscription conversion, checking ad mediation setup, or preparing f

Identifies the buying signal TYPES that matter for the user's market, then uses them to find companies showing those signals right now. Triggers: /signal-scout, "find signals", "what signals matter". Reads: ./gtm/icp.md, ./gtm/company.md. Writes: ./gtm/signals.md. Standalone: yes — asks what they sell if no context exists.