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Define non-functional requirements (performance, security, scalability, accessibility, compliance) for a product initiative. Use this skill when product requirements are functional but non-functional constraints haven't been specified.

Design the developer experience for a platform, API, or SDK product. Use this skill when a team is building developer-facing products and needs to think through DX from a product perspective.

Apply platform and API product thinking to define developer experience, extensibility, and ecosystem strategy. Use this skill when a team is building a platform, API, or developer-facing product.

Structure the trade-off decision between addressing technical debt and delivering new product value. Use this skill when a team needs to make explicit, principled decisions about when and how to invest in technical debt reduction.

Incorporate architectural constraints and technical debt into product prioritization decisions. Use this skill when a team needs to balance feature work with technical investment.

Structure a technical discovery process to surface feasibility constraints, architectural options, and engineering unknowns before committing to a product initiative. Use this skill when a product bet has significant technical uncertainty.

Evaluate the quality of a user experience and identify friction, confusion, or drop-off patterns. Use this skill when a team needs a structured assessment of experience quality in an existing product flow.

The most comprehensive Claude Code setup — 29 skills, 9 plugins, 13 hooks, 8 agents, 8 commands. Self-documenting, self-improving, CLI-first. Includes self-interview prompt for personalization.

Cross-platform creative quality audit covering ad copy, video, image, and format diversity across all platforms. Detects creative fatigue, evaluates platform-native compliance, and provides production priorities. Use when user says "creative audit", "ad creative", "creative fatigue", "ad copy", "ad design", or "creative review".

Google Ads deep analysis covering Search, Performance Max, Display, YouTube, and Demand Gen campaigns. Evaluates 74 checks across conversion tracking, wasted spend, account structure, keywords, ads, and settings. Use when user says "Google Ads", "Google PPC", "search ads", "PMax", "Performance Max", or "Google campaign".

Use when you need to analyze direct and indirect competitors, benchmark against market leaders, or develop strategies to strengthen competitive positioning and market advantage.

AI citability scoring and optimization. Analyzes web page content to determine how likely AI systems (ChatGPT, Claude, Perplexity, Gemini) are to cite or quote passages from the page. Provides a citability score (0-100) with specific rewrite suggestions.