Category Creation Strategy
Overview
This skill covers how B2B marketers should approach category creation, category naming, problem ownership, and market positioning strategy—including when to pursue category creation versus competing in existing categories, how to name a category or problem, and how to build consensus around a new market concept. All practices are sourced exclusively from guests on the Exit Five podcast; no outside frameworks or general marketing knowledge have been added
[Description truncada. Veja o README completo no GitHub.]