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Orientación para diseñar, escribir y optimizar páginas de destino B2B. Se activa cuando un usuario solicita ayuda para construir, auditar o mejorar una página de destino, página de campaña o página web enfocada en la conversión.

Guía a Claude para ayudar a los especialistas en marketing B2B a construir, comunicar y optimizar estrategias de precios, cubriendo métricas de valor, diseño de páginas de precios, estructura organizacional y marcos basados en valor.

Guía a los especialistas en marketing sobre cómo construir presencia de marca y ejecutar campañas pagas en Reddit, cubriendo tanto la estrategia de comunidad orgánica como los enfoques de publicidad nativa.

Guía a Claude para asistir a los profesionales de marketing en el diseño e implementación de sistemas modernos de puntuación de leads y cuentas, reemplazando la puntuación de leads tradicional con enfoques a nivel de cuenta, grupo de compra y pipeline predictivo.

Guía táctica para planificar, ejecutar y medir campañas publicitarias de LinkedIn en contextos B2B.

Guía para medir el conocimiento de la marca, justificar la inversión en marca y conectar las actividades de marca con los resultados comerciales en contextos de marketing B2B.

Guides marketers on selecting, sequencing, evaluating, and optimizing marketing channels for B2B companies — trigger when a user is deciding which channels to invest in, how to allocate budget across channels, or how to build a channel mix from scratch.

Guidance for marketing leaders on adopting AI tools, enabling teams, structuring workflows, and navigating the human-vs-AI creative tradeoff in B2B marketing contexts

Guidance for B2B marketers building, launching, managing, and scaling professional communities — trigger when a user asks about community strategy, community platforms, member engagement, community events, or measuring community success.

Guidance for setting up and enforcing community standards, managing membership quality, and maintaining a healthy member experience in B2B communities

Helps marketers generate, source, and validate B2B content ideas using customer signals, internal data, social listening, and AI tools — trigger when planning content calendars, brainstorming campaigns, or identifying audience pain points

Guidance on how to measure content performance, choose attribution models, and present marketing data to stakeholders — trigger when a user is building a content measurement framework, choosing between attribution approaches, or reporting on content ROI.

Guidance on writing, editing, structuring, and refining B2B marketing copy across formats—use when helping with any copywriting task including ads, emails, landing pages, social posts, video scripts, or messaging frameworks.

Guides Claude in helping marketers generate, structure, and pressure-test creative ideas — covering ideation techniques, brainstorm facilitation, AI-assisted workflows, and frameworks for finding conflict and originality.

Best practices for cold email outbound strategy, messaging, deliverability, and personalization — trigger when a user asks for help writing, auditing, or scaling cold outbound email campaigns.

Guidance for B2B marketers building or transitioning to enterprise go-to-market motions, including how to leverage existing adoption, build credibility, and set realistic timelines.

Guides marketers through planning, designing, and executing B2B events—from virtual webinars to in-person conferences and field events—covering format selection, attendee experience, logistics, speaker sourcing, and post-event strategy

Guides marketers through building, structuring, and managing AI workflows and agents for marketing automation — trigger when a user wants to automate a marketing process, build an AI agent, design a prompt workflow, or scale content production with AI tools.

Guidance on building and leveraging analyst relationships (Gartner, Forrester, IDC) to drive credibility, category consensus, and differentiation in B2B markets

Guidance for using AI tools to create, repurpose, and distribute B2B marketing content—covering workflows, quality guardrails, tool-specific tactics, and where expert opinion diverges on AI's proper role in content creation.

Guidance for marketing leaders navigating the CMO role—defining scope, managing career transitions, onboarding into new positions, and avoiding common failure modes. Trigger when a user asks about CMO responsibilities, career advancement, new role onboarding, or marketing leadership development.

Guidance for planning and executing ABM field events—including dinners, lunches, activations, and suite sponsorships—to build pipeline and deepen relationships with target accounts

Guidance for planning, executing, and measuring account-based marketing (ABM) programs in B2B; trigger when a user asks about ABM strategy, target account selection, ABM measurement, account-level personalization, or sales-marketing alignment for named accounts.

Guidance for using brand strategy to attract, recruit, and retain talent — trigger when a user asks about employer brand, recruiting marketing, or using content to support hiring goals.

Guidance for identifying, prioritizing, and acting on buying signals to improve outbound targeting, ABM, and paid media performance

Guidance on when and how to use SMS in B2B marketing contexts, including appropriate use cases for transactional messaging and opt-in requirements

Guides marketers through ABM program design, pipeline attribution, and sales-marketing alignment decisions; trigger when working on account selection, attribution models, lead qualification frameworks, or pipeline accountability metrics.

Guidance for selecting, structuring, and managing relationships with marketing agencies, freelancers, and external vendors — trigger when a user is evaluating, hiring, briefing, or managing an external marketing partner.

Guides marketers on how to adopt AI tools responsibly, govern their use, and build organizational capability — trigger when a user asks about AI rollout strategy, team enablement, data privacy, ethical use, or building an AI-ready culture.

Guidance for using AI to extract intelligence from sales calls, personalize outbound outreach, build sales enablement tools, and automate CRM workflows — trigger when a marketer needs to apply AI to sales data, prospecting, or sales-marketing alignment.

Helps marketers optimize content and brand presence for AI-powered search engines, LLM citations, and answer engine visibility (AEO). Trigger when a user asks about ranking in ChatGPT, Perplexity, or Google AI Overviews; optimizing content for LLM citation; tracking brand mentions in AI search; or adapting SEO strategy for an AI-driven search landscape.

Guides marketers through measuring true marketing impact—covering incrementality testing, attribution model selection, geo-lift experiments, and how to avoid common measurement traps. Trigger when a user asks how to prove marketing ROI, measure a specific channel, set up attribution infrastructure, or resolve marketing-sales credit disputes.

Guidance for B2B marketers building owned audiences through content, social media, email lists, and community — trigger when a user asks about growing followers, building an email list, newsletter strategy, content flywheels, or converting audience into community.

Guides Claude to help B2B marketers understand, map, and respond to how modern B2B buyers actually make decisions — covering buying committees, awareness stages, status quo inertia, emotional dynamics, and sales cycle length

Guides marketers through decisions about category creation, category naming, problem ownership, and market positioning strategy; trigger when a user is deciding whether to create a new category, name a category, or differentiate in a crowded market

Guidance for driving meaningful engagement, reducing churn, and building trust in a B2B professional community — trigger when planning community programming, onboarding flows, events, or engagement metrics.

Guidance on structuring marketing compensation, recognition programs, and incentive alignment to drive retention, cross-functional collaboration, and business outcomes — trigger when a user is designing comp plans, negotiating salary, building recognition programs, or aligning team incentives.

Guides Claude in helping B2B marketers distribute content across channels, repurpose assets into multiple formats, and build scalable content systems that maximize reach without proportional production effort.

Guides Claude in helping B2B marketers develop content strategies, editorial frameworks, content calendars, format selection, messaging architecture, and distribution planning—trigger when a user is planning, structuring, or evaluating their content program.

Guidance for building and scaling creator-led content programs, including how to recruit creators, structure partnerships, reduce production friction, and amplify creator content — triggered when a marketer is designing or operating a creator/UGC program.

Guidance on structuring, formatting, and designing B2B marketing emails for readability, deliverability, and engagement — trigger when a user is building or reviewing an email template, newsletter, or campaign layout.

Helps marketers build, organize, and activate competitive intelligence—covering research methods, positioning frameworks, sales enablement formats, and automated monitoring workflows. Trigger when a user needs to understand their competitive landscape, develop competitive positioning, enable sales against competitors, or set up ongoing competitive monitoring.

Guides Claude to help B2B marketers develop, articulate, and execute competitive positioning strategy—covering ownable ideas, brand differentiation, ICP definition, messaging frameworks, and narrative development. Trigger when users ask about positioning, differentiation, competitive strategy, messaging, brand building, or how to stand out in crowded markets.

Guidance for planning, producing, managing, and distributing B2B marketing content at scale—trigger when a user needs help with content workflows, AI-assisted production, team structure, scheduling, or editorial processes.

Guidance for B2B marketers on driving revenue growth through customer retention, expansion, and upsell strategies — trigger when working on lifecycle marketing, NRR improvement, churn reduction, or post-acquisition revenue programs.

Guidance for designing onboarding email sequences, community onboarding, internal team onboarding, and customer success practices that drive activation, retention, and time-to-value; trigger when a user is building or improving any onboarding flow or customer success motion.

Guidance on executing direct mail campaigns, personalized gifting, and physical outreach programs in B2B marketing contexts — trigger when a user is planning, optimizing, or troubleshooting any physical outreach tactic.

Guidance for marketers at early-stage or resource-constrained companies on how to prioritize channels, build teams, and sequence go-to-market investments without overextending