Email Design and Layout
Overview
This skill covers structural and visual best practices for B2B marketing emails, including text formatting, link management, CTA placement, file size constraints, and emerging considerations like AI inbox summaries. All practices are sourced exclusively from Exit Five podcast guests across 6 episodes. No general marketing knowledge has been added — gaps in coverage are intentional.
Text Formatting and Readability
**Keep every text block to 3–4 lin
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