Positioning and Pitch (Dunford)
This skill captures the strategic positioning framework from April Dunford's Obviously Awesome and the pitch construction model from Sales Pitch, combined into a single cohesive framework for product managers. It covers how to define where your product wins, for whom, and why — and how to translate that positioning into pitches that land with executives, boards, partners, and buyers. Positioning is not a marketing exercise. It's the upstream decision that d
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