Enforce brand consistency across all content. Every word represents the brand.
Voice Definition Template
Before writing, confirm the brand voice:
VOICE: [adjective], [adjective], [adjective]
TONE: [how it feels]
LANGUAGE: [British/American English]
AVOID: [what the brand never does]
SIGN-OFF: [how content ends]Example:
VOICE: Authoritative, approachable, slightly irreverent
TONE: Like a knowledgeable friend who's genuinely trying to help
LANGUAGE: British English
AVOID: Corpo
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