paywall-optimizer

Paywall Optimizer (AI Layer)

Bu skill, mevcut paywall-strategy, revenuecat-patterns ve subscription-pricing skill'lerinin ustune AI-powered optimizasyon katmani ekler.

Sektore Gore Otomatik Analiz Pipeline

Input

1. App kategorisi (orn: "Health & Fitness")
2. Core feature listesi (orn: ["antrenman plani", "kalori takibi", "ilerleme grafigi"])
3. Mevcut metrikler (varsa): DAU, MAU, trial rate, conversion rate, ARPU, churn
4. Hedef kitle (orn: "25-35 yas, fitness meraklisi, orta gelir")
5. Platform (iOS, Android, both)
6. Rakipler (orn: ["MyFitnessPal", "Nike Training Club"])

Process

1. paywall-strategy skill'inden kategori benchmark'ini cek
2. Benchmark vs mevcut metrikleri karsilastir (gap analizi)
3. subscription-pricing skill'inden optimal fiyat araligini hesapla
4. Rakip fiyatlarini ve modellerini karsilastir
5. Sektore ozgu oneri raporu olustur

Output

ANALIZ RAPORU:
- Kategori benchmark ozeti
- Gap analizi (mevcut vs benchmark)
- Onerilen model + fiyatlama
- ROI projeksiyonu (3/6/12 ay)

A/B Test Senaryolari

Hazir Test Seti (6 Senaryo)

Senaryo 1: Fiyat Testi

Hipotez: Daha yuksek fiyat, LTV'yi artirirken conversion'i fazla dusurmuyor
Control: $9.99/ay, $49.99/yil
Variant A: $12.99/ay, $69.99/yil
Variant B: $7.99/ay, $39.99/yil
Metrik: Revenue per user (birincil), Trial-to-paid (ikincil)
Sure: Min 4 hafta, ideal 6 hafta
Sample: Min 5,000 kullanici/varyant

Senaryo 2: Trial Suresi Testi

Hipotez: Kisa trial aciliyet yaratir, conversion arttirir
Control: 7 gun free trial
Variant A: 3 gun free trial
Variant B: 14 gun free trial
Metrik: Trial-to-paid (birincil), 30-gun retention (ikincil)
Sure: Min 6 hafta (trial suresinin 3 kati)
Sample: Min 3,000 kullanici/varyant

Senaryo 3: Copy/Mesaj Testi

Hipotez: Benefit-focused copy, feature-focused'dan daha iyi donusturuyor
Control: "Premium ozelliklerin kilidi acilin" (feature-focused)
Variant A: "Hedeflerinize 2x daha hizli ulasin" (benefit-focused)
Variant B: "50,000+ kullanici Premium'u seciyor" (social proof)
Metrik: Paywall-to-trial (birincil)
Sure: Min 2 hafta
Sample: Min 2,000 kullanici/varyant

Senaryo 4: Plan Yapisi Testi

Hipotez: 3 plan decoy effect ile ana planin conversion'ini arttirir
Control: 2 plan (Monthly + Annual)
Variant: 3 plan (Weekly + Monthly + Annual)
Metrik: Annual plan conversion (birincil), Overall revenue (ikincil)
Sure: Min 4 hafta
Sample: Min 4,000 kullanici/varyant

Senaryo 5: CTA Testi

Hipotez: Daha spesifik CTA metni conversion arttirir
Control: "Start Free Trial"
Variant A: "Try Premium Free for 7 Days"
Variant B: "Unlock All Features - Free"
Variant C: "Get Started - No Payment Now"
Metrik: CTA click rate (birincil), Trial start rate (ikincil)
Sure: Min 2 hafta
Sample: Min 1,500 kullanici/varyant

Senaryo 6: Paywall Placement Testi

Hipotez: Event-triggered paywall onboarding'den daha iyi donusturuyor
Control: Onboarding paywall (kayit sonrasi hemen)
Variant A: Feature-gate (premium feature'a tiklandiginda)
Variant B: Session-count (3. oturum sonrasi)
Variant C: Event-triggered (ilk basari/milestone aninda)
Metrik: Overall conversion (birincil), 60-gun LTV (ikincil)
Sure: Min 6 hafta
Sample: Min 3,000 kullanici/varyant

RevenueCat Experiments Entegrasyonu

{
  "experiment": {
    "name": "pricing_test_2024_q2",
    "hypothesis": "Higher annual price increases revenue without significant conversion drop",
    "variants": [
      {
        "id": "control",
        "offering_id": "default",
        "weight": 50
      },
      {
        "id": "higher_annual",
        "offering_id": "premium_annual_test",
        "weight": 50
      }
    ],
    "success_metrics": [
      { "name": "revenue_per_user", "priority": 1 },
      { "name": "trial_to_paid", "priority": 2 },
      { "name": "ltv_60d", "priority": 3 }
    ],
    "guardrail_metrics": [
      { "name": "install_to_trial", "threshold": "no_decrease_beyond_10pct" }
    ],
    "minimum_duration_days": 28,
    "minimum_sample_per_variant": 5000
  }
}

Churn Prediction Sinyalleri

YUKSEK RISK (Hemen aksiyon gerekli)

| Sinyal | Tespit | Aksiyon | |--------|--------|---------| | 7+ gun inaktif | DAU tracking | Push: "Kacirdigin sey..." + feature highlight | | Billing retry #2+ | RevenueCat BILLING_ISSUE webhook | Push + Email: "Odeme bilgilerini guncelle" | | App uninstall | Attribution service (Adjust/Branch) | Email: win-back + ozel indirim (3 gun icinde) | | Support ticket (billing) | Helpdesk integration | Otomatik: grace period uzat + ozel teklif | | Trial bitmesine 1 gun, hic kullanmamis | Trial aktivasyon tracking | Push: "Trial'in yarin bitiyor! Hala denemedin: X" |

ORTA RISK (Izle + nudge)

| Sinyal | Tespit | Aksiyon | |--------|--------|---------| | Haftalik kullanim %50 dustu | Session frequency | In-app: "Bu haftanin yeni ozelligi: X" | | Premium feature kullanimi azaldi | Feature analytics | Push: "Biliyor muydun? X ozelligi ile..." | | Push notification kapatti | Notification permission | In-app banner: "Bildirimleri ac, firsatlari kacirma" | | Trial bitmesine 3 gun, dusuk kullanim | Trial engagement score | Push: "Trial'ini en iyi degerlendirmek icin 3 ipucu" | | Cancel sayfasini ziyaret etti (iptal etmedi) | Page view tracking | In-app: "Sorun mu var? Yardimci olalim" |

DUSUK RISK (Optimize et)

| Sinyal | Tespit | Aksiyon | |--------|--------|---------| | Monthly 3+ ay, annual'a gecmedi | Subscription type check | In-app: "Annual'a gec, ayda $X tasarruf et" | | Referral gondermiyor | Referral tracking | In-app: "Arkadasini davet et, 1 ay ucretsiz kazan" | | Yeni feature'lari denemiyor | Feature adoption | In-app: tooltip/onboarding | | Tek cihaz kullanimi (multi-device destegine ragmen) | Device tracking | Push: "Diger cihazlarinda da kullan" |

Composite Risk Score

risk_score = (
  inactivity_days * 0.30 +
  usage_decline_pct * 0.25 +
  billing_issue * 0.20 +
  trial_engagement * 0.15 +
  support_tickets * 0.10
)

YUKSEK:  risk_score > 0.7 → Immediate intervention
ORTA:    0.4 < risk_score <= 0.7 → Proactive nudge
DUSUK:   risk_score <= 0.4 → Standard optimization

Push Notification Stratejileri

Trial Lifecycle

GUN 0 (Baslangic):
  "Hosgeldin! Premium ozelliklerin seni bekliyor. Baslayalim mi?"
  [Deep link: Core premium feature]

GUN 1:
  "Ilk gununde X kisiyle birlikte basladiniz! En populer ozellik: Y"
  [Deep link: Most-used premium feature]

GUN 3:
  "Trial'inin yarisini gectin. Hala denemedin: Z ozelligi"
  [Deep link: Unused premium feature]

GUN 5 (7 gunluk trial icin):
  "Trial'in 2 gun sonra bitiyor. Simdi premium'a gec, %20 indirim"
  [Deep link: Paywall with discount]

GUN 6:
  "Son gun! Yarin premium ozellikler kapanacak."
  [Deep link: Paywall with urgency]

GUN 7 (Trial bitis):
  "Trial'in bitti ama sana ozel teklifimiz var: ilk ay %30 indirimli"
  [Deep link: Paywall with special offer]

Win-Back (Churn Sonrasi)

EXPIRE + 1 GUN:
  "Premium ozelliklerin artik aktif degil. Hala geri donebilirsin!"
  [Deep link: Paywall]

EXPIRE + 3 GUN:
  "Seni ozledik - %30 indirimle geri don"
  [Deep link: Paywall with 30% discount]

EXPIRE + 7 GUN:
  "Bu hafta eklenen yeni ozellikler: [feature list]"
  [Deep link: What's new page + paywall]

EXPIRE + 14 GUN:
  "Son sansimiz: 1 ay tamamen ucretsiz"
  [Deep link: Paywall with 1 month free]

EXPIRE + 30 GUN:
  "Cok sey degisti! Geri gel, yillik plan %50 indirimli"
  [Deep link: Paywall with 50% annual discount]

EXPIRE + 90 GUN:
  "Ozel teklif: Lifetime erken erisim (sinirli)"
  [Deep link: Lifetime deal page]

Engagement (Churn Prevention)

INAKTIF + 2 GUN:
  "Bugun X icin iyi bir gun! [contextual message]"
  [Deep link: Relevant feature]

INAKTIF + 5 GUN:
  "Bu hafta 10,000 kisi [action] yapti. Sen de katil!"
  [Deep link: Social proof + feature]

INAKTIF + 10 GUN:
  "Sana ozel bir sey hazirladik: [surprise feature/content]"
  [Deep link