The "So What?" Test
Concept
Most analyses fail at the last step. People surface findings, lay out data, and stop — leaving the reader to figure out what it means and what to do. The "So What?" test forces you to close the loop: every finding must lead to an action specific enough to assign.
A finding without a "so what" is trivia. A finding with a "so what" is a recommendation.
Required output format
Three explicitly labeled sections, in this order:
**Process:** [What s
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