Marketing

For founders who don't know where to start with paid ads. Analyzes ICP, competitor ad presence, budget constraints, and product type to recommend which 1-2 paid channels to start with and provides a 90-day ramp plan. Prevents the common mistake of spreading a small budget across too many platforms.

Social media scraping - Instagram, TikTok, LinkedIn, and X/Twitter profiles, posts, and content

Pre-flight policy check for Meta ads. Takes ad copy plus advertiser context, resolves and fetches the relevant Meta transparency-center policy pages at runtime, and returns a Pass / Fix Required / Block verdict with cited findings and rewrites.

Research a specific competitor across their website, reviews, ads, social presence, and pricing — then produce a structured sales battlecard with positioning traps, objection handlers, landmine questions, and win/loss themes. Chains web research, review mining, and ad intelligence. Use when sales needs competitive ammo or when entering a new market with established incumbents.

Set up a complete outbound email campaign in Smartlead. Asks the user for campaign goal, audience, messaging, schedule, and mailbox allocation. Creates the campaign, adds leads, saves email sequences, sets schedule, and assigns available mailboxes. Use when a user wants to launch email outreach via Smartlead.

Scrape competitor ads from Meta's Ad Library (Facebook, Instagram, Messenger, Threads, WhatsApp). Search by company name, Facebook Page URL, or keyword. Returns ad creatives, spend estimates, reach, impressions, and campaign details. Use for competitive ad research, messaging analysis, and creative inspiration.

Detect buying signals from multiple sources, qualify leads, and generate outreach context

Scrape competitor ads from Google Ads by domain. Returns ad creatives, formats, and campaign details. Use for competitive ad research and messaging analysis.

Two-phase Apollo.io prospecting: free People Search to discover ICP-matching leads, then selective enrichment to reveal emails/phones (credits per contact). Creates Apollo lists. Deduplicates against existing contacts by LinkedIn URL.

Fills in missing data for inbound leads — researches the company, identifies the person's role and seniority, finds other stakeholders at the company, checks for existing CRM relationships, and updates the lead record. Produces enriched lead data ready for qualification or outreach. Tool-agnostic.

Write high-converting cold emails using structured frameworks, personalization tiers, and patterns from real campaigns. Pure reasoning skill — no scripts. Auto-loads when any task requires outreach copy.

Detect buying intent from job postings. When a company posts a job in your problem area, they've allocated budget and are actively thinking about the problem. This skill finds those companies, qualifies them, extracts personalization context, and outputs everything to a Google Sheet. Does NOT do outreach — just delivers qualified leads with reasoning.