Marketing

Default vault-mutation transport for claude-obsidian v1.7+. Wraps the Obsidian CLI (Obsidian 1.12+) as the preferred way to read, write, search, and modify vault notes from Claude — no MCP server, no REST API plugin, no TLS workarounds. Falls back to direct filesystem Read/Write/Edit when the CLI is unavailable. Triggers on: wiki-cli, obsidian cli, obsidian read, obsidian write, obsidian search, d

Hybrid retrieval primitive for the Compound Vault. Replaces the v1.6 static hot→index→drill read order with contextual-prefix + BM25 + cosine-rerank, modeled on Anthropic's Sept 2024 Contextual Retrieval research (35-49-67% retrieval-failure reduction). Opt-in via `bash bin/setup-retrieve.sh`; feature-detected by wiki-query and autoresearch. Triggers on: retrieve, hybrid retrieval, BM25, rerank, c

AI image generation for paid ad creatives. Reads campaign-brief.md and brand-profile.json to produce platform-sized ad images using banana-claude. Requires banana-claude (v1.4.1+) with nanobanana-mcp configured. Triggers on: generate ads, create images, make ad creatives, generate visuals, create ad images, generate campaign images, make the images, generate from brief.

Google Ads deep analysis covering Search, Performance Max, AI Max, Display, YouTube, and Demand Gen campaigns. Evaluates 80 checks across conversion tracking, wasted spend, account structure, keywords, ads, and settings. Includes AI Max (search-term-matching, AI Brief, text customization, FUE, brand exclusions) and Smart Bidding signals. Use when user says Google Ads, Google PPC, search ads, PMax,

PPC financial calculator and modeling tool. CPA, ROAS, CPL calculations, break-even analysis, impression share opportunity sizing, budget forecasting, LTV:CAC ratio analysis, and MER (Marketing Efficiency Ratio) assessment. Requires zero API access. Works with pasted data from exports. Use when user says PPC math, ad calculator, break-even, budget forecast, ROAS calculator, CPA calculator, impress

Product photography enhancement for ad creatives using banana-claude image generation. Takes a product image and generates 5 professional photography styles for ad use: Studio, Floating, Ingredient, In Use, and Lifestyle. Requires banana-claude (v1.4.1+) with nanobanana-mcp. Triggers on: product photo, product photography, photoshoot, enhance product image, product shoot, product photos for ads, g

Microsoft/Bing Ads deep analysis covering search, Performance Max, Audience Network, and Copilot integration. Evaluates 24 checks with focus on Google Ads import validation, unique Microsoft features (LinkedIn audience targeting, in-market audiences), and cost advantage assessment. Use when user says Microsoft Ads, Bing Ads, Bing PPC, Bing search ads, Copilot ads, Microsoft search ads, Google impo

Meta Ads deep analysis covering Facebook, Instagram, and Threads advertising in the Andromeda + GEM + Lattice era. Evaluates 50 checks across Pixel/CAPI health, creative diversity and Entity-ID clustering risk, account structure, ASC/AAC defaults for Sales/Leads/App, and audience targeting. Includes Advantage+ assessment and creative-as-targeting scoring. Use when user says Meta Ads, Facebook Ads,

Landing page quality assessment for paid advertising campaigns. Evaluates message match, page speed, mobile experience, trust signals, form optimization, and conversion rate potential. Use when user says landing page, post-click experience, landing page audit, LP audit, conversion rate, landing page CRO, post-click CRO, or landing page optimization.

Multi-platform paid advertising audit and optimization skill. Analyzes Google, Meta, YouTube, LinkedIn, TikTok, Microsoft, Apple, and Amazon Ads. 250+ checks with scoring, parallel agents, industry templates, AI creative generation, attribution and server-side tracking deep dives.

Amazon Ads deep analysis covering Sponsored Products, Sponsored Brands (incl. Sponsored Brands Video), Sponsored Display (audiences + contextual), and basic Amazon DSP. Evaluates campaign structure, ACOS/TACOS targets, search-term harvesting, negative keyword discipline, Brand Analytics signals, day-parting, bid management, auto vs manual campaign mix, ASIN targeting, and DSP retargeting. Use when

Apple Ads (formerly Apple Search Ads) deep analysis for mobile app advertisers. Evaluates campaign structure, bid health, Custom Product Pages (CPPs), AdAttributionKit (view-through attribution 24h post-impression), MMP attribution, budget pacing, TAP coverage (Today/Search/Product Pages), Maximize Conversions bidding, and goal CPA benchmarks by country. Use when user says Apple Ads, Apple Search