Marketing

Online reputation analysis and review management strategy. Activates when discussing reviews, reputation, brand sentiment, negative reviews, review management, BBB complaints, Yelp reviews, online reputation strategy, or review generation systems. Phase 15. Output: {AUDIT_DIR}/reputation-findings.md

Social media presence and SEO signal analysis. Activates when discussing social media profiles, social signals, YouTube SEO, Open Graph tags, social content strategy, engagement, brand consistency across platforms, or social media as an SEO amplifier. Phase 13. Output: {AUDIT_DIR}/social-findings.md

Extract voice patterns from existing content (website, blog, social, sales-call transcripts) and codify into voice rules. Produces voice analysis + voice guidelines (rules per pattern + violation pattern + fix template). Writes to marketing/brand/brand-voice.md as the canonical voice rules every content skill reads. Triggers - "tone of voice", "brand voice", "voice guidelines", "TOV audit", "writi

Diagnose and audit SEO issues. Injects Schema.org markup and optimizes for Answer Engines (AEO).

Develop positioning strategy with anchor, differentiators, status-quo alternatives, and a positioning statement. Reads from marketing/icp/ICP.md + marketing/competitors/aggregate.md. Writes to marketing/positioning/positioning.md as the canonical positioning every downstream skill reads. Triggers - "positioning", "category definition", "how do we position", "positioning strategy", "anchor + differ

Lead Qualification And Scoring Specialist. Use to define ICP filters, score inbound and outbound leads, and improve pipeline focus for a founder-led sales motion.

Use when GTM, sales, growth, or launch work needs a canonical product-marketing context document instead of ad hoc assumptions.

Use esta skill ao revisar configurações de segmentação de público em plataformas de anúncios e o uso declarado de recursos de IA para risco de discriminação de classes protegidas. Acione quando um usuário fornecer uma definição de público do Meta Ads Manager, exportação de camada de segmentação do Google Ads, configuração de negócio de DSP, ou qualquer especificação de público de plataforma de anúncios anotada com recursos de IA ativados (Advantage+ Audience, correspondência ampla, lances automatizados, lookalike).

Use when support operations, launch fallout, repeated customer issues, or triage ownership need a structured response layer.

Analyzes campaign performance with multi-touch attribution, funnel conversion analysis, and ROI calculation for marketing optimization. Use when analyzing marketing campaigns, ad performance, attribution models, conversion rates, or calculating marketing ROI, ROAS, CPA, and campaign metrics across channels.

Creates demand generation campaigns, optimizes paid ad spend across LinkedIn, Google, and Meta, develops SEO strategies, and structures partnership programs for Series A+ startups scaling internationally. Use when planning marketing strategy, growth marketing, advertising campaigns, PPC optimization, lead generation, pipeline generation, or startup marketing budgets. Covers multi-channel acquisiti

Performance and Core Web Vitals expertise. Activates when discussing page speed, Core Web Vitals, LCP, INP, CLS, TTFB, FCP, performance optimization, image compression, JavaScript optimization, or site speed issues. Phase 10. Output: {AUDIT_DIR}/speed-findings.md