Pesquisa e Web

Market Research Specialist. Use to analyze target markets, ICP segments, demand patterns, competitive terrain, and strategic whitespace for founder decisions.

Build IGCEs for Cost-Reimbursement (CPFF/CPAF/CPIF) federal contracts using layered cost pool buildup with fee structure analysis. Orchestrates BLS OEWS, GSA CALC+, and GSA Per Diem skills. Supports SOW/PWS decomposition into labor categories and rate validation against CALC+ market data. Trigger for: cost reimbursement IGCE, CPFF estimate, CPAF estimate, CPIF estimate, cost-plus estimate, BAA cos

Esta skill constrói Estimativas de Custo Governamentais Independentes (IGCEs) para contratos federais de Hora-Trabalho (LH) e Tempo e Materiais (T&M), utilizando precificação com multiplicador de encargos e considerando materiais T&M ao custo (FAR 16.601(b)). Ela orquestra BLS OEWS, GSA CALC+ e GSA Per Diem, e suporta a decomposição de SOW/PWS e a validação de taxas CALC+.

Build structured ICP documentation by scraping case studies, testimonials, and solutions pages from your website. Produces firmographics, champion + economic buyer personas, pain points, decision criteria, anti-ICP, customer proof points, and voice-of-customer synthesis. Writes to marketing/icp/ICP.md as the canonical ICP every downstream skill reads. Triggers - "icp research", "ideal customer pro

Build should-cost estimates and price reasonableness analyses for Other Transaction (OT) agreements under 10 USC 4021/4022. Produces milestone- based cost analysis workbooks with cost-sharing breakdowns, per-milestone funding profiles, and price reasonableness memos. Orchestrates BLS OEWS, GSA CALC+, and GSA Per Diem skills for labor benchmarking. Trigger for: OT cost analysis, OTA cost estimate,

Keyword research and gap analysis. Activates when discussing keywords, keyword gaps, keyword research, search terms, ranking opportunities, low-hanging fruit, keyword mapping, or SERP analysis for local businesses. Phase 6. Output: {AUDIT_DIR}/keyword-gaps.md

Complete technical SEO audit expertise. Activates for any technical SEO discussion: crawlability, indexation, site architecture, redirects, canonicals, structured data, HTTPS, hreflang, JavaScript rendering, robots.txt, XML sitemaps, Core Web Vitals, or site infrastructure analysis. Phase 2. Output: {AUDIT_DIR}/technical-findings.md

Comprehensive competitor analysis for local SEO audits. Activates when analyzing competitors, comparing businesses, doing competitive research, or assessing competitive landscape. Covers all 9 dimensions of competitor profiling with AI visibility, entity analysis, and SERP feature ownership. Phase 1. Output: {AUDIT_DIR}/competitor-profiles.md

Run deep research on a single competitor. Produces a dossier with executive summary, position + messaging, status-quo alternatives, key differentiators, pricing position, where-they-win / where-they-lose, threat assessment, and what to watch. Writes to marketing/competitors/MMYY-{competitor-slug}.md. Triggers - "competitor research", "competitive analysis", "research competitor X", "battlecard pre

Systematically pull, categorize, and address all PR review comments — code change requests, questions, and suggestions. This skill fetches comments via gh api, groups them by file, implements fixes, handles disagreements diplomatically, and pushes a single commit. You should not try to handle PR review feedback manually — this skill ensures nothing gets missed. **ALWAYS consult this skill when** t

Various research skill packages to explore LLM Metacognition, mainly Claude AI including substrate access and texture discrimination

Deep competitive analysis + ongoing monitoring. Checks user research for competitor mentions, sales notes, existing analysis. Integrates with retention-analysis and user-research-synthesis.