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6.567 skills encontradas
jobs-to-be-done
Understand why customers really buy by uncovering the \"job\" they're hiring your product to do Use when: **Understanding customer motivation** beyond demographics and feature requests; **Finding product-market fit** by identifying the real progress customers seek; **Discovering why customers switch** (or don't) between solutions; **Identifying true competition** that isn't obvious from industry c
never-split-difference
Master FBI hostage negotiation techniques adapted for business. Apply Chris Voss' proven methods to close deals, handle objections, and negotiate from a position of strength. Use when: **High-stakes negotiations** where outcomes matter significantly; **Difficult conversations** with clients, vendors, or partners; **Price negotiations** when you need to hold firm; **Conflict resolution** between te
podcast-seo
Optimize podcast content for search engines using transcripts, structured show notes, and strategic keyword targeting to drive organic discovery. Use when: Launching a new podcast and planning for discoverability; Adding transcripts to existing episodes for SEO benefit; Optimizing show notes for search traffic; Building topical authority through podcast content; Increasing organic traffic to podca
social-analytics
Analyze social media profiles and engagement. Use when: auditing competitor social presence; calculating engagement rates; identifying top-performing content; tracking profile growth; benchmarking social metrics
content-strategy
Create a content engine that attracts, engages, and converts using Joe Pulizzi's Epic Content Marketing methodology Use when: **Starting a content marketing program** from scratch or revamping an existing one; **Building an audience** for your brand, product, or service; **Creating a content mission statement** to align your team; **Developing an editorial calendar** and content plan; **Choosing c
pydub-automation
Automate repetitive audio tasks with Python using PyDub for batch processing, format conversion, normalization, and content assembly. Use when: Processing large numbers of audio files consistently; Converting between audio formats at scale; Normalizing loudness across a batch of files; Assembling intros/outros automatically to episodes; Trimming silence or extracting segments programmatically
llm-optimized-content
Use when creating content that must be discoverable by AI search engines (ChatGPT, Perplexity, Gemini). Use when SEO alone isn't enough, when you need AI citations, or when optimizing for the "zero-click" future.
grand-slam-offers
Master Alex Hormozi's offer creation framework from \"$100M Offers\" (2021). Build irresistible offers using the Value Equation, stacking, guarantees, and scarcity. Use when: Creating new product or service offers; Restructuring existing offers for higher conversions; Pricing premium products and services; Building offer stacks with bonuses and guarantees; Choosing target markets for maximum lever
ai-video-qa
Valide a qualidade dos seus vídeos de IA antes da publicação com uma checklist completa que abrange aspectos técnicos, criativos e de posicionamento de marca.
rfp-response
Create winning RFP/RFI responses by analyzing requirements, structuring compliant proposals, and crafting compelling win themes
persuasion-principles
Master Robert Cialdini's 6 (+1) Principles of Persuasion from \"Influence: The Psychology of Persuasion\" (1984). Ethically apply the psychology of compliance to marketing. Use when: Designing landing pages that convert; Writing sales copy and email sequences; Creating pricing and offer structures; Building testimonial and social proof strategies; Developing referral and loyalty programs
link-checker
Find broken links on websites. Use when: auditing website for broken links; checking internal link structure; finding 404 errors; validating external links; pre-launch QA